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Nov 23, 2024
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MKT 4410 - International Marketing
Focuses on understanding the major issues facing international/global marketing managers today through the application of marketing principles in the international/global business environment.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Conduct international market research to assist decision making.
- Develop a strategic framework for implementing international programs.
- Explain ethic and sustainability issues as related to global marketing.
- Identify the major methods of foreign market entry and distribution.
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