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Nov 27, 2024
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BA 2500 - Strategic Business Communication
Strategic managerial communication issues of critical and current interest are addressed in conjunction with cross-functional cluster projects and include the strategic execution of communication medium, form, and format. Attention is given to strengthening strategic managerial communication skills for greater success in the complex and sometimes problematic workplace.
Requisites: COB and BA 1500
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Develop and improve ability to use clear, concise, and grammatically correct language while selecting appropriate formats for writing business communications of various formats.
- Identify and evaluate sources of information, including industry databases and reports.
- Influence audience and reader perception through verbal, written, and non-verbal communication.
- Plan, conduct, control, and document effective meetings.
- Summarize and explain creative ideas and information in a manner that is professional, thorough, and engaging.
- Summarize how to use communication strategically.
- Use spoken and written language to prepare and deliver effective business presentations (individually and in teams) using appropriate technology.
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