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  Oct 24, 2017
 
 
    
OHIO University Undergraduate Catalog 2017-18

Marketing Major (B.B.A.)


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Major code BB6127

College of Business
Copeland Hall 609
Athens, OH 45701
Phone:  740.593.2030
www.cob.ohio.edu 

Chris Moberg, contact person

Program Overview

Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give students both broad overview of marketing knowledge and experience. Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy.

Admissions Information

Freshman/First-Year Admission

Freshmen will be admitted to the College on a selective basis. Normally, you will need to be in the top 20 percent of your high school class, with a strong college preparatory curriculum. You are expected to have above-average ACT or SAT scores and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.

Change of Program Policy

The College of Business allows limited number of students from other Ohio University academic colleges to apply for transfer into the College of Business. It should be noted that the transfer requirements differ for students at the end of their freshmen year and students in their sophomore and junior years. The College of Business reserves the right to limit transfer admissions as necessary.

External Transfer Admission

Any student considering transfer to the College of Business is strongly encouraged to contact the College’s Office of Student Services as early as possible. You must be enrolled in the College before your senior year to allow for the College’s 32-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.

Opportunities Upon Graduation

Upon graduation,  marketing majors are prepared for a variety of careers in business and non-business industries. Typical entry level jobs include sales, retail management, market research, product/brand management and logistic management.

Requirements

Major Hours Requirement


The marketing major requires a minimum of 120 hours.

Universitywide Graduation Requirements


To complete this program, students must meet all Universitywide graduation requirements .

College-Level Requirements for the College of Business


View the College-Level Requirements for the College of Business.  

Marketing Program Requirements


Complete the following courses:

College of Business (COB) Requirements


Introductory Cluster Requirements


Complete the following courses:

Business Cluster Requirements


Complete the following courses:

Non-Business Required Hours


Every COB major must complete a minimum of 30 hours of classwork outside of the College of Business. The remaining hours consist of elective classes taken outside of the College of Business.

Individual Non-Business Required Courses


Complete the following courses:

Global Requirement


Complete one of the following three components:

1. Global Course Component


Complete 6 hours from the following courses:

2. Global Experience Component


You may arrange to meet this requirement by completing one of the following:

  1. a Global Consulting Project experience through the College of Business
  2. an approved international experience through the Ohio University Office of Global Opportunities
  3. an approved international experience through the Global Leadership Center

Contact the College of Business Student Services Office for details.

3. Foreign Language Component


Complete a foreign language through at least 2120.

Internship Requirement


Complete 3 hours of internship credit from the following:

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