Jun 28, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

Course Descriptions


The course information (including course titles, descriptions, credit hours, requisites, repeat/retake information, OHIO BRICKS, and active status) contained in this catalog is effective as of Fall Semester 2021-22. This information is subject to change at the discretion of Ohio University.

 

Management

  
  • MGT 3000 - Principles of Operations


    Not open to Freshman or Sophomore Students. Examines how operations management provides a product or service with higher quality and at a lower cost than competition. Emphasis is on providing a conceptual understanding of the operations function, which includes: product/process design, facility location and layout, capacity planning, material and inventory management.

    Requisites: Not COB major except BS 5511 and WARNING: No credit for this course if taken after MGT 3200
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to answer the question: ¿What is the role of operations management in the firm?
    • Students will be able to describe the variety of issues involved in operations management.
    • Students will be able to identify which problem-solving approaches may be helpful in operations management.
    • Students will be able to describe how and why Operations coordinates with other functions.
    • Students will be able to define quality management and describe the use of basic quality tools.
    • Students will be able to explain the difference between service and manufacturing operations.
    • Students will be able to explain basic principles of manufacturing strategy, facility design and layout, and production planning and control.
    • Students will be able to identify the impact of bottlenecks, sequence dependence, and variance on operations.
  
  • MGT 3050 - Applied Management and Supervision


    Application of management techniques to first line supervision and mid-level managerial roles. Topics include managerial planning, organizing and delegating work, leading, decision-making, motivating and evaluating performance, and human resources management.

    Requisites: Not COB major except BS 5511
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply appropriate theories and models to management situations.
    • Students will be able to describe basic management activities.
    • Students will be able to identify human resources practices as they apply in organizations.
    • Students will be able to recommend managerial actions in different situations.
  
  • MGT 3100 - Values, Business Ethics, and Corporate Responsibility


    This course enables students to prepare themselves to act in accordance with their ethical intentions when business issues with ethical ramifications arise. It exposes students to corporate responsibility and business ethics through reading, discussion, research, and reflection. However, this course is about more than the narrow question “What should I do?” Primarily, it is about our desire to live a good life–a life that is successful, honorable, and full of meaning. As such, this course will help students contemplate the overarching question “How do I want to live my life?”

    Credit Hours: 3
    OHIO BRICKS Bridge: Ethics and Reasoning
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify, describe, and communicate their personal values.
    • Students will be able to articulate fundamental principles of ethical decision-making and apply them to various business contexts.
    • Students will be able to identify common barriers to ethical behavior and techniques to overcome them.
    • Students will be able to critically evaluate multiple ethical and corporate responsibility perspectives and determine with which perspective(s) they self-identify.
  
  • MGT 3200 - Operations Management


    More than any other function, operations provides an organization with the capability to compete successfully in the global marketplace. With proper operations management, the firm can provide a product or service of higher quality in less time and at less cost than the competition. Emphasis on conceptual understanding of the operations function and includes the following topics: product/process selection and design, facility location and layout, capacity, material and inventory management, quality, etc.

    Requisites: (QBA 1720 or 2010 or MATH 2500) and COB. No credit for MGT 3000 if taken after MGT 3200
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe some of the recent trends in operations management, such as Six Sigma, Lean Systems, Just-in-Time, etc. and how they impact operational decisions
    • Students will be able to define and explain the basic terminology and concepts of operations management.
    • Students will be able to describe product/process design issues and process management methods.
    • Students will be able to describe the operational issues and decisions encountered in a production or service environment and the interdependencies of these decisions.
    • Students will be able to describe the impact operations has on other functional areas.
    • Students will be able to describe the nature of operations management and its critical role in the overall competitive posture of organizations.
  
  • MGT 3200A - Honors Experience in Operations Management


    OHIO Honors curricular experience in Operations Management

    Requisites: Ohio Honors student and MGT 3200 concurrently
    Credit Hours: 0
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: independent study
    Grades: Eligible Grades: F,CR,NC,WP,WF,WN,FN,AU,I
  
  • MGT 3250 - Project Management


    Often we are involved with developing a new system, a new product, planning an event, or participating in an undertaking where we cannot simply repeat things we have done in our past experience. These are “one-offs” or Projects. Projects are major undertakings that have a defined life time (i.e. limited duration) and a specific outcome. As such, they require a unique approach to management and administration. It is important to understand and appreciate the techniques and concepts used for successful project management. This course covers some of the basic issues related to, and tools used for, managing projects, and provides an opportunity for students to learn application of the tools and concepts of project management.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Describe project life cycle, project selection, project environment, and approval processes
    • Explain how to make leadership decisions concerning organizational structure and the role of project resources on a projects team
    • Explain the role of the project manager in initiating and completing a project
    • Identify and describe human-resources skills needed in forming and developing a team
    • Identify and describe tools and techniques for planning and tracking a project
    • Identify and employ key performance metrics for project success
    • Utilize project management tools, techniques, and skills (MS Project 2013)
  
  • MGT 3270 - Sustainable Supply Chain Management


    This course provides a survey of concepts and issues involved in managing an organization’s supply chain and its sustainability over the long run. Managing resources and supply chain dynamics are key foci of this course. Among the issues discussed are the strategic role of a supply chain, key strategic drivers of supply chain performance and common problem-solving approaches that help supply chain and logistics professionals make better decisions that contribute to the long run sustainability of the organization and its supply chain. Topics include supply chain design, planning, and operation, facilities, inventory, transportation, information management, and coordination in a Sustainable Supply Chain.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe the variety of issues involved in the Sustainability of Supply Chains.
    • Students will be able to explain the strategic importance of good Supply Chain Management and how to use it as a competitive advantage..
    • Students will be able to recognize and describe the drivers that are used at a practical level to improve Supply Chain performance and its Sustainability.
    • Students will be able to apply, at a basic level, the analytical methodologies in the managerial context for Sustainable Global Supply Chains
    • Students will be able to recognize and describe the interdependencies among the various aspects of the Supply Chain and recommend how to better coordinate the Global Market’s changing Supply Chain dynamics.
  
  • MGT 3300 - Human Resource Management


    Survey of human resource management practices in areas of human resource planning, recruitment, selection, training and development, performance appraisal, compensation, discipline, safety audits, and personnel research. Includes applications in employment law and discussion of interface of line and staff responsibilities in organization.

    Requisites: MGT 2000 or 2100
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Student will be able to design and implement human resource management programswhich achieve business objectives.
    • Students will be able to write and interpret human resource policies and practices which conform to legal requirements.
    • Student will be able to describe current practices in human resources (Planning and forecasting, recruitment & selection, compensation and benefits, training and development, labor relations, and performance appraisal) and how they apply to business.
  
  • MGT 3400 - Organizational Behavior


    This organizational behavior course is designed to provide students with a foundation for understanding the impact of people and groups in and on organizations. Understanding and effectively functioning within complex organizations is a key competency for today’s business leaders. The course will cover many of the fundamental topics that leaders need to understand including, leadership, motivation, conflict, negotiation, stress management, managing diversity, and much more. Students will learn relevant theoretical and factual information and will participate in numerous active learning activities. Critical thinking is emphasized through hands-on activities, exercise discussions and cases that will help to build familiarity with key concepts. Students will study and learn about human behavior in organizations.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Student will be able to distinguish between personality, attitudes, values, and emotions and hos these impact an organization.
    • Student will be able to identify the perceptual process and apply this to the identification of stereotypes, errors, and biases.
    • Student will be able to explain the motivation process for members of an organization.
    • Student will be able to identify and describe multiple leadership styles.
    • Student will be able to describe the elements of corporate culture.
    • Student will be able to identify and describe approaches to managing change in organizations.
  
  • MGT 3410 - Managing High Performance Teams


    Teams are increasingly used in business to tackle more challenging issues that require a diverse set of skills. Strong teams require capable leadership, attention to process, innovative ideas, excellent communication, and an appreciation for different skills and work styles. While much is known about what makes some teams more successful than others, few people are trained in how to effectively create, build, and manage teams. This course focuses on learning and best practices in team formation, working on a team, and leading teams. Throughout the course students use readings, discussion, cases, action learning exercises, and team projects as a platform to dissect common team issues, and the strategies and tactics to overcome these challenges.

    Requisites: MGT 2000 or 2100
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain how and why organizations use team-based arrangements.
    • Students will be able to describe the conditions necessary for successful team performance.
    • Students will be able to outline the various approaches for evaluating and rewarding team performance.
    • Students will be able to identify the key elements of effective team design.
    • Students will be able to explain how internal and external team dynamics facilitate team performance.
    • Students will be able to describe the various team leadership approaches.
    • Students will be able to apply course concepts to case scenarios.
    • Students will be able to evaluate the effectiveness of team processes, dynamics, and performance.
  
  • MGT 3435 - Leadership in Practice


    This course enables students to further develop the perspective, skills, and techniques to put strategic leadership into practice. It draws on the broad concepts of strategic leadership of knowing business or industry from multiple perspectives; demonstrating agility or cognitive flexibility to set and achieve goals; mobilizing leadership of self and others through collaboration, communication, and teamwork; and executing analysis to competitively drive results to create a viable future. We achieve these aims through research, reading, discussion, reflection, and experiential learning that culminates in a simulation. Learning will occur through lectures, readings, case studies, video cases, self-assessments, and deep experiential learning culminating in a full-day strategic leadership simulation.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to define key factors and issues relevant to effective strategic leadership in practice and the strategic leadership competency model.
    • Students will be able to demonstrate their strategic leadership practices including thinking, analysis abilities, agility in decision making, team building, outcomes, collaboration, continuous learning concepts in a leadership simulation.
    • Students will be able to develop their strategic leadership skills through exposure to a variety of processes and interventions involved in the practice of strategic leadership and understand how they are similar and different.
    • Students will be able to identify and execute observable outcomes of effective strategic leadership.
    • Students will be able to present analyses of leadership strategies in a concise, accurate, clear and interesting manner from the perspective of a leader.
    • Students be able to construct leadership arguments through strategic thinking, analysis, and questioning of research to identify the market environment inside and outside of their industry from multiple perspectives.
    • Students will be able to design strategic leadership practices to achieve results in simulated and client organizations.
  
  • MGT 3450 - Entrepreneurial Leadership


    Students will be exposed to the concepts and theories about leadership at the individual level and will have an opportunity to build and enhance their leadership skills.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe and apply key theories of leadership.
    • Students will be able to perform self-assessment and create action plans for developing leadership skills.
    • Students will be able to identify differing leadership styles and critique their use in different situational contexts.
    • Students will be able to recognize, describe, and evaluate different leadership roles in organizations.
  
  • MGT 3500 - Theories of Organizational Effectiveness


    Macro-organizational view emphasizing organizational theory. Concentrates on interaction among organization, its environment and its members, and the importance of fit among organizational strategies, structures, and culture.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to analyze the impacts of macroenvironmental factors on the organization.
    • Students will be able to apply macro level theories of organization to analysis of organizational functioning and performance.
    • Students will be able to evaluate the alignment of talent and organizational strategies.
    • Students will be able to evaluate the coherence of organizational strategy, structure, and culture.
  
  • MGT 3550 - Creativity and Innovation Management


    Examination of the role of creativity and innovation in business with a particular focus on the management of the innovation process. Students will explore personal creativity, management practices that enhance or suppress creativity, the relationship between creativity and innovation, and the process of innovation in a business setting.

    Requisites: Soph or Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply techniques and tools for individual and group creativity.
    • Students will be able to define and describe the process of innovation and the role of management in supporting it.
    • Students will be able to describe the impact of management on individual and group creativity.
    • Students will be able to describe the role of innovation in developing competitive advantage in business.
  
  • MGT 3580 - Foundations of Festivals, Events and Entertainment Management


    This course is a comprehensive overview of festivals, events, and entertainment management entailing an interdisciplinary focus on sports, recreation, arts, culture, and tourism. The course provides foundational content in relation to the history and scope of events, event impacts, and core components of planning, implementing, and evaluating within the festival, event, and entertainment industry.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe the history, present state, and future of festivals, events, and entertainment management
    • Students will be able to identify principles and theories related to festivals, events, and entertainment management.
    • Students will be able to identify the variety of career paths within festivals, events, and entertainment management.
    • Students will be able to describe the economic, environmental, political, and socio-cultural impacts of festivals, events, and entertainment experiences.
    • Students will be able to identify key components of hosting a festival, event, and entertainment experience.
    • Students will be able to identify legal issues and risk management within festivals, events, and entertainment management.
  
  • MGT 3600 - Introduction to International Business


    An introductory course to the study of the special terms, concepts, and institutions associated with the environment in which multinational companies emerge, the nature and scope of their operations, and their economic, political and social impact.

    Requisites: COB or IB Certificate and (SOPH or JR or SR)
    Credit Hours: 3
    General Education Code (students who entered prior to Fall 2021-22): 2CP
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Student will be able to idenitfy and describe the aspects and challenges of successfully and responsibly managing business activities within a diverse international environment.
    • Students will be able to evaluate and use international business information sources.
    • Students will be able to describe what international business is, how it has evolved, and the reasons for its growth..
    • Students will identify, describe, and explain the economic geography of the world’s marketplaces.
    • Students will identify and describe the economic, political and cultural structures and systems that affect international business activity.
  
  • MGT 3640 - Cultural Intelligence in Business


    The course focuses on improving students cultural intelligence in business situations. The course reviews the components of cultural intelligence drive, knowledge, strategy, and action and offers strategies for increasing intercultural knowledge and competence in global, diverse business settings.

    Credit Hours: 1
    OHIO BRICKS Bridge: Diversity and Practice
    General Education Code (students who entered prior to Fall 2021-22): 2CP
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 1.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to articulate insights about one’s own cultural intelligence.
    • Students will be able to explain how to function effectively in culturally diverse settings with empathy and openness.
    • Students will be able to describe how cultures are similar and different in terms of business practices, interpersonal relations, and sociolinguistic norms.
    • Students will be able to interpret culturally diverse experiences in business without making judgments about others.
    • Students will be to describe how to adapt verbal and nonverbal behaviors appropriately for intercultural business situations.
  
  • MGT 3650 - International Market Assessment and Entry


    Examination of concepts, frameworks and tools for assessing international market opportunities and for selecting and implementing appropriate means of international market entry.

    Requisites: COB or IB Certificate and (JR or SR)
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe how to develop and implement market entry strategies.
    • Students will be able to identify equity and non-equity alternatives for entering international markets.
    • Students will be able to identify and discuss issues associated with successfully managing international affiliates.
    • Students will be able to identify and describe concepts, frameworks, and tools for assessing international market opportunities.
  
  • MGT 3700 - Introduction to Entrepreneurship


    Introduction to the opportunities and challenges of creating and managing a new venture. Emphasis is on how to manage a new venture and operate it profitably. Because of its comprehensive focus, the course will cover topics studied in several business classes including management, marketing, and finance. Topics examined will include conducting internal company and external environmental analyses, developing effective marketing and cash flow strategies, securing financing, and managing new venture operations. Additional topics will include international business and franchising opportunities, family business issues, innovation, corporate entrepreneurship, and ethical decision-making.

    Requisites: Not COB except BS 8123
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Course Transferability: CTAG course: CTENTR001 Introduction to Entrepreneurship
    College Credit Plus: Level 1
    Learning Outcomes:
    • Students will be able to identify, define and describe the concepts, ideas, and language associated with entrepreneurship.
    • Students will be able to describe the process of entrepreneurship.
    • Students will be able to identify the problems and hurdles associated with entrepreneurship and starting or operating a business.
    • Students will be able to develop a business idea into an investor pitch and a business plan.
  
  • MGT 3710 - Business Plan Design


    Provides students with an understanding of the elements and uses of a business plan. Students will build a business plan from the concept stage through a final document that could be presented to financial investors, venture capitalists or loan sources in starting up a new venture.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe the elements of a business plan.
    • Students will be able to describe the process of planning and creating a new business venture.
    • Students will develop a comprehensive business plan document.
  
  • MGT 3720 - Technology Commercialization


    Develop a student’s ability to find, evaluate, and develop raw technical ideas into commercially viable product concepts, and build those into business propositions.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to convert raw ideas into viable product ideas and communicate them effectively to potential investors.
    • Students will be able to describe the value proposition in a commercially viable product concept.
    • Students will be able to evaluate technical ideas for their business potential.
  
  • MGT 3730 - Entrepreneurial Business Consulting


    During this applied learning experience, students are assigned to work as consultants with a real business. They conduct background research, analyze the client’s current situation and context, and make recommendations on how to address a defined business problem. It is intended to enhance students’ analytical skills while giving them the opportunity to apply business and other academic concepts to a real-world situation. Also addressed are general business skills, such as report writing, presentation, client interaction skills, and team management skills.

    Requisites: (MGT 3550 AND MGT 3700) or (MGT 3740 and ACCT 3770)
    Credit Hours: 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to conduct effective research in support of project demands.
    • Students will be able to demonstrate awareness of a client firm’s competitive prospects, industry, and market(s).
    • Students will be able to develop and maintain an effective working relationship with project manager(s), clients, and project team members.
    • Students will be able to employ tools, models, and academic knowledge as they analyze the contexts and challenges facing their client(s).
    • Students will be able to generate high-quality project deliverables, including as appropriate: written reports, presentations, business tools, and other items as requested by the client.
    • Students will be able to identify and describe business problems facing the client, and propose a prioritized order in which to address those problems.
    • Students will be able to manage time, deadlines, and competing project demands appropriately.
    • Students will be able to recommend useful, relevant, and appropriate solutions to a project’s focal problem(s).
    • Students will be able to assess their entreprenurial business consulting competencies, reflect on learning related to those competencies, and develop strategies for growth.
  
  • MGT 3735 - Entrepreneurship in Practice


    Students work in the Bobcat Hatchery in an action-based learning environment to create and implement innovative entrepreneurial solutions to real problems, by working towards creation of either start-ups or social ventures.

    Requisites: (MGT 3740 and ACCT 3770) or (MGT 3700 and MGT 3550) and submitted application to Director of Center for Entrepreneurship
    Credit Hours: 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to critically evaluate opportunities, ideas, processes, experiences, and outcomes associated with new venture creation.
    • Students will be able to describe the complex challenges inherent in the venture creation process and with regard to their proposed new ventures.
    • Students will be able to demonstrate high ethical standards and social responsibility in the venture creation process.
    • Students will be able to employ research, analytical skills, and creativity in identifying plausible solutions to those challenges for their new ventrues and those of other students.
    • Students will be able to recommend solutions for risk management, resource leveraging, and business planning for their proposed ventures.
    • Students will be able to assess their entrepreneurial competencies, reflect on learning related to those competencies, and develop strategies for growth.
  
  • MGT 3740 - Ideation and Business Models


    This course is for entrepreneurs building the courage to create, and risk making mistakes in their quests for true innovations in products, services or processes. You will solve problems in uncertain and dynamic environments. Creativity is the central focus, which might be defined as applying your mental ability and curiosity to discover something new, the act of relating previously unrelated things. More specifically, we focus on capitalist creativity. This means that we must apply a Business Model framework to your creativity. We demand that your solutions be profitable (have a potential to be profitable) and reflect bottom-line practicality. More importantly they must create value. We provide challenging places to fully engage your brain to discover patterns to produce breakthrough ideas that solve business problems.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Student will be able to identify and implement techniques for overcoming obstacles to creative problem-solving.
    • Student will be able to identify the challenges in achieving creative solutions in groups.
    • Student will be able to demonstrate the impact of different roles in successfully managing the creative process.
    • Student will be able to develop viable product or service concepts by which ventures can be initiated.
    • Student will be able to effectively communicate their venture ideas to others.
    • Student will be able to generate ideas for new products or services and evaluate their practical value.
  
  • MGT 3780 - Lean StartUp Accelerator


    This course provides real world, hands-on learning on the process of actually starting a company, applying the Lean StartUp methodology. Our goal, within the constraints of a classroom and the time available is to create an entrepreneurial experience with all of the pressures of an early stage start-up. The class is designed to give you the experience of how to work as a team and turn an idea into a company. You will talk to customers, partners and competitors as you encounter the uncertainty of the start-up process. You will practice evidence-based entrepreneurship as you learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product or service. Finally, based on the customer and market feedback you have gathered, you will use agile development to rapidly iterate your product or concept to build/design something customers would actually buy and use. Completion of this course is necessary for teams who wish to compete for admission to Ohio University’s Innovation Engine Accelerator mentoring program, grant and investment funding opportunities via TechGROWTH Ohio and admission to other mentoring and funding opportunities designed to help start ventures at Ohio University.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 seminar
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe the early stage establishment of a new venture.
    • Students will demonstrate stakeholder interaction skills by engagements with entrepreneurs, prospective investors, customers, suppliers, etc.
    • Students will demonstrate the communication skills associated with business model and customer development research.
    • Students will demonstrate understanding of the business model canvas.
    • Students will develop prototypes and/or proof-of-concept work.
    • Students will practice Lean StartUp methodology.
  
  • MGT 3910 - Internship


    Internship experience that provides opportunities to learn by participating in day-to-day activities of a business concern for at least four consecutive weeks. Intended for experience following the sophomore year.

    Requisites: Permission required and 2.5 GPA
    Credit Hours: 1 - 4
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 20.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • On-site exposure to general business operations and procedures.
    • Participation in day-to-day activities of a business concern for at least four consecutive weeks.
  
  • MGT 4300 - Legal Aspects of Employment and Labor


    Study of discretionary and mandatory employee relations issues such as discipline procedures, individual employment contracts, union contract administration, and alternative dispute resolution. Topics also include employee safety and health issues, and compliance with health and safety regulations.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe the legal environment relating to human resources and labor relations.
    • Students will be able to define and apply the law and regulation governing the relationships between employer and employee, as well as employer and independent contractor.
    • Students will be able to identify legal issues, risks, and opportunities in a variety of employer-employee relationships.
    • Students will be able to develop practical responses to minimize legal risk incident to employer-employee relationships.
  
  • MGT 4370 - Strategic Talent Management


    This course examines the latest theories, concepts and applications for building a talent mindset, culture and process for assessment, development and engagement of human capital. Students will have the opportunity to view talent management from an enterprise or CEO perspective, thus understanding the strategic significance of talent for delivering extraordinary business results. We will investigate talent performance and potential assessment methods, leadership succession planning, engagement practices, talent analytics, diversity acquisition sciences and global people systems. We will utilize historical and modern perspectives of talent management, as well as numerous theories related to talent along with real time current events. A variety of case studies, simulations and in-class exercises will be used to provide practical examples of effective and ineffective talent management. Throughout the course students will be asked to explore this material from a personal perspective and encouraged to gain insights into the kind of talent leader they would like to become.

    Requisites: MGT 3300 and 3400 and Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to discuss historical perspectives on talent management and leadership.
    • Students will be able to demonstrate their personal leadership philosophy as it relates to talent.
    • Students will be able to recount leadership lessons from key business cases.
    • Students will be able to discuss tools and approaches recommended for assessment, selection, and development.
    • Students will be able to demonstrate knowledge of current topics in business strategy and talent.
    • Students will be able to identify and describe fundamental elements of effective talent management.
    • Students will be able to assess ethical ramifications of various leadership approaches to talent management.
    • Students will be able to analyze societal and organizational issues and apply leadership theories to those circumstances.
    • Students will be able to develop a more explicit personal theory of strategic leadership applied to talent management.
    • Students will be able to directly apply assessment and selection practices to on the job settings.
  
  • MGT 4420 - Gender Issues in Management


    Explores a variety of social-psychological research on gender issues that affect work behaviors in today’s rapidly changing and diverse workforce. Learning activities include student self-assessments, readings, research of pertinent topics, learning activities, and online discussions. This course is writing intensive and prepares students for leading diverse individuals and teams.

    Requisites: Jr or Sr
    Credit Hours: 3
    OHIO BRICKS Bridge: Diversity and Practice
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to discuss the value of diversity among individuals and along multi-faceted dimensions.
    • Students will be able to analyze how diverse gender stereotypes affect our perceptions of individuals at work.
    • Students will be able to discuss career issues for different genders, i.e., language and communication, work-life balance, mentoring, children, and dual-career couples.
    • Students will be able to reflect on how gender impacts power and relationships at work, discrimination in the workplace, sexual harassment, stress, and leadership.
    • Students will be able to integrate course readings, theories, and activities with personal reflections on current research about gender diversity issues in organizations.
  
  • MGT 4430 - Managerial Decision Making


    Decision making and problem solving in organizations from managerial perspective.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to utilize any/all of six strategies to improve individual decision making.
    • Students will be able to describe what conditions lead to irrational escalation of commitment.
    • Students will be able to recognize the four main heuristics used in decision making and the potential biases that emanate from them.
    • Students will be able to describe the conditions that limit our awareness of information and factors relevant to decision making.
    • Students will be able to define the fundamental difference between System 1 (emotional) and System 2 (effortful/logical) thinking and how these influence decision making.
    • Students will be able to describe why fairness matters and why individuals will make sub-optimal decisions to maintain fairness.
  
  • MGT 4560 - Strategic Leadership Consulting


    Overviews the management consulting process and the tools and techniques that can be used to help organizations improve performance. Draws on the broad concepts of strategic management and organizational analysis to frame problem solving and discussions. Exposes students to the fundamentals of consulting practice, including diagnosing situations, planning and executing assignments, client management, common mistakes, and ethical issues in consulting, as well as a variety of diagnostic and problem-solving methodologies.

    Requisites: MGT 3400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will define key factors and issues relevant to consulting engagement.
    • Students will develop your critical thinking process as you determine how to apply consulting tools and concepts to organizational cases.
    • Students will discriminate between various sources of information to identify the underlying issues in cases and organizational situations.
    • Students will gain exposure to a variety of processes and interventions involved in the arenas of strategic and organization management consulting and understand how they are similar and different.
    • Students will gain knowledge of strategic and organization consulting issues and practices.
    • Students will improve their ability to present analyses of organizational issues in a concise, accurate, clear, and interesting manner from the perspective of a consultant.
    • Students will increase self-awareness through the exploration of ethical and cultural issues in consulting.
    • Students will describe the elements of effective consulting and enact that level of quality throughout a consulting project.
  
  • MGT 4580 - Managing Transformations and Organizational Change


    This course examines theories, concepts, and applications relating to change leadership in the modern workplace. Focus on internal processes of organizational transformation, change, and development. Designed to improve leadership potential through understanding change models and strategies, resistance to change and change leadership roles in the context of a dynamic, uncertain, and ever-changing external environment.

    Requisites: MGT 3400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to analyze organizational change contexts through simulation and experiential cases.
    • Students will be able to apply change theory and concepts to real organizational simulations or cases.
    • Students will be able to compare and contrast the outcomes of different theories of organizational change and examine the potential benefits and weaknesses of each.
    • Students will be able to critically examine ethical dilemmas in transformation and change practice and apply their own ethical guidelines to these issues.
    • Students will be able to develop and use integrity guidelines, core values, and professional styles of leading and managing organizational transformation and change.
    • Students will be able to discuss tools and approaches recommended to manage change and resistance to change in particular.
    • Students will be able to identify and explain theories and concepts of organizational transformation and change.
  
  • MGT 4590 - Strategic Business Leadership


    Examination of the leadership theories in the context of the strategic business challenges of increased global competition, advances in technology, and the importance of intellectual capital. The focus is on the executive ability to make strategic choices that generate superior performance within and by organizations.

    Requisites: MGT 3400 and Sr
    Credit Hours: 3
    OHIO BRICKS Capstone: Capstone or Culminating Experience
    General Education Code (students who entered prior to Fall 2021-22): 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to critically evaluate the literature on strategic leadership.
    • Students will be able to synthesize and integrate the strategic leadership literature and draw meaningful inferences and generalizations.
    • Students will be able to create and implement a self-development plan for enhancing your leadership skills.
    • Students will be able to develop a summary demonstrating understanding of the literature on strategic leadership.
    • Students will be able to apply the literature in leadership to organizations in a manner that will enhance organizational performance.
    • Students will be able to demonstrate skills for communicating with and organizing people of different backgrounds and in multicultural environments.
    • Students will be able to seek comprehensive feedback on their unique leadership strengths and development needs.
  
  • MGT 4640 - Cross-Cultural Leadership and Management


    Survey and analysis of similarities and differences in management systems, processes, and styles, as well as evaluation of changes and their impact across countries and regions of the world.

    Requisites: COB or Sr only
    Credit Hours: 3
    OHIO BRICKS Bridge: Diversity and Practice
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply intercultural effectiveness skills, including self-awareness, curiosity, empathy, and emotional resilience, to become effective global citizens and leaders.
    • Students will be able to respond with awareness and sensitivity to cultural differences and the ability to adapt to them.
    • Understand factors underlying effective communication, leadership and management across cultures, countries, and regions of the world.
    • Assess the utility and be critical of concepts, techniques, cultural frameworks, and knowledge used to train managers for global and international assignments.
  
  • MGT 4650 - Transnational Strategy, Organization and Leadership


    This capstone course in international business integrates theoretical and applied managerial concepts, strategies, and organizational practices associated with complex international and multinational organizations; administration of foreign operations; differences and conflicts between domestic and international policies and practices; and integration of cultural, technological, knowledge and organizational management imperatives in complex multinational and international operations.

    Requisites: MGT 4640 and COB and SR
    Credit Hours: 3
    OHIO BRICKS Capstone: Capstone or Culminating Experience
    General Education Code (students who entered prior to Fall 2021-22): 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and analyze key environmental and organizational variables that may influence performance of complex international or multinational organizations, and how these variables influence the organizations.
    • Students will be able to analyze complex issues associated with leadership and management of international and multinational organizations and in developing practical plans for effectively implementing recommendations for addressing these issues.
    • Students will be able to discuss the complexity of operating international and multinational business organizations.
    • Students will be able to analyze the leadership and management challenges associated with activities of the overall organization rather than any particular functional area.
    • Students will be able to describe international strategic imperatives that drive internationalization of competition, both within and across nations and regions of the world.
  
  • MGT 4700 - Theories of Entrepreneurship


    A broad examination of historical, literary, and business perspectives on entrepreneurship. The entrepreneurial process is studied by examining the role of individuals, new ventures, and established organizations in the discovery, evaluation, and exploitation of economic opportunities. Emphasis is placed on tracing the evolution of entrepreneurship theories over time.

    Requisites: Sr only
    Credit Hours: 3
    OHIO BRICKS Capstone: Capstone or Culminating Experience
    General Education Code (students who entered prior to Fall 2021-22): 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply the literature on entrepreneurship in a manner that will enhance organizational financial and non-financial performance.
    • Students will be able to demonstrate knowledge of current topics in entrepreneurship.
    • Students will be able to identify fundamental elements of key entrepreneurship theories.
    • Students will be able to synthesize and integrate the entrepreneurship literature and draw meaningful inferences and generalizations.
    • Students will be able to describe key historical, literary, and business perspectives on entrepreneurship.
    • Students will be able to describe the process whereby individuals or organizations discover, evaluate, and exploit economic opportunities.
    • Students will be able to discuss the importance of ethical principles and social entrepreneurship in the entrepreneurial process.
  
  • MGT 4800J - Business Strategy


    Intended to be a challenging and exciting capstone course for the undergraduate business curriculum. It is first and foremost a course about “strategy” and about “managing for success”. The course is centered on the theme that a company achieves sustained success if and only if its managers effectively formulate and implement an astute strategy. We will explore how and why doing a good job of strategy formulation and strategy implementation produces good business performance. The course will also integrate much of the knowledge gained in the business core curriculum, pulling together the multiple disciplines that you have taken in the core. In addition, this course will be writing intensive and will require you to submit, revise, and resubmit written work to demonstrate professional level skills.

    Requisites: (FIN 2400 or FIN 3000) and MGT 2100 and MIS 2020 and MKT 2400 and (MGT 3200 or concurrent) and Sr only
    Credit Hours: 3
    General Education Code (students who entered prior to Fall 2021-22): 1J
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the importance of ethical principles, personal and company values, and socially responsible management practices.
    • Students will be able to conduct strategic analysis in a variety of industries and competitive situations.
    • Students will be able to develop managerial judgment, assess business risk, and understand competitive challenges of a global market environment.
    • Students will be able to develop student capacity to think strategically about a company, its business position, and how it can gain a sustainable competitive advantage.
    • Students will be able to demonstrate an ability to reason carefully about strategic options, use what-if analysis to evaluate action alternatives, & initiate changes needed to keep strategy responsive to emerging market conditions.
    • Students will be able to Integrate the knowledge gained in earlier core business courses.
  
  • MGT 4900 - Special Topics in Management


    Specific course content will vary with offering.

    Credit Hours: 1 - 15
    Repeat/Retake Information: May be repeated.
    Lecture/Lab Hours: 1.0 lecture
    Grades: Eligible Grades: A-F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply advanced concepts in Management.
  
  • MGT 4910 - Internship


    Allows students to earn credit for internship experiences that provide substantive exposure to management practices.

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 40.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to actively participate in day-to-day activities of a business concern for at least four consecutive weeks.
    • Students will be able to observe and reflect on business and managerial practices in organizational setting.
  
  • MGT 4930 - Independent Research in Management & Leadership


    Research in selected fields of leadership, management, and organizational behavior under direction of faculty member.

    Requisites: Written proposal
    Credit Hours: 1 - 3
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 independent study
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to analyze the selected topic(s).
    • Students will be able to present their findings in professional format.
  
  • MGT 4940H - Independent Research Departmental Honors Thesis


    Independent research. Course content selected by professor and student.

    Requisites: Permission required of director of honors studies
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 research
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Defend Honors Thesis to a panel of departmental faculty.
    • Develop proposal and conduct research for Honors Thesis.
  
  • MGT 4950 - Seminar in Management


    Selected topics of current interest in leadership, management, organizational behavior and related areas. Students may repeat MGT 4950 with different topics.

    Requisites: Jr or Sr
    Credit Hours: 3
    Repeat/Retake Information: May be repeated for a maximum of 9.0 hours.
    Lecture/Lab Hours: 3.0 seminar
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply selected topic to organizational issues and situations.
    • Students will be able to analyze focused readings and discussions in selected topic.

Management Information Systems

  
  • MIS 2020 - Business Information Systems


    Addresses issues that arise in dealing with management information as a business resource. As an introduction to the field of management information systems, topics covered deal with computer technologies, information development, and impact of information systems on business organizations at a variety of levels, from personal information systems to organization information architectures. Major attention is given to the implications of information systems for achieving competitive advantage.

    Requisites: COB and WARNING: no credit if taken after MIS 2021
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Develop a basic understanding of the strategic importance of IS and gain basic business analysis skills.
    • Develop an understanding of Enterprise Systems and their use in business.
    • Develop an understanding of what is MIS and the careers available to MIS majors.
    • Gain basic knowledge of project management and web and database design and development.
  
  • MIS 2021 - Business Information Systems Nonmajor


    Addresses issues that arise in dealing with management information as a business resource. As an introduction to the field of management information systems, topics covered deal with computer technologies, information development, and impact of information systems on business organizations at a variety of levels, from personal information systems to organization information architectures. Major attention is given to the implications of information systems for achieving competitive advantage.

    Requisites: Not COB major except BS5511 and (Soph or Jr or Sr) and WARNING: no credit if taken after MGT2100
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to articulate the balance between the 3 components of IS in the context of business strategy and depict IS architectures.
    • Students will be able to explain how the different types of IS are used in different settings and identify emerging IS use trends.
    • Students will be able identify the careers available to MIS majors and discuss career paths.
    • Students will be able to apply principles of Management Information Systems by using business process management and project management techniques.
  
  • MIS 2200 - Systems Analysis and Design


    Provides an introduction to Systems Analysis and Design. Topics include analyzing the business case, requirements modeling, data and process modeling, and development strategies, with an increased focus on object modeling and project management. Students also learn about output and user interface design, data design, systems architecture and implementation, and systems operation, support and security. Students will analyze and design information systems in a structured format using a contemporary systems development methodology.

    Requisites: MIS 2010 or MIS 2011 or QBA 1720
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to create a Business Case for a new or improved system and present a rational argument for your recommendations.
    • Students will be able to explain the difference between a system and an application.
    • Students will be able to incorporate appropriate user interface design principles to properly design an information system.
    • Students will be able to use a contemporary system development methodology to accurately identify user needs and specify corresponding systems requirements.
    • Students will be able to use a project planning process to coordinate tasks and foster team collaboration to achieve High Performance Teaming.
    • Students will be able to utilize case analysis tools and a feasibility study to decide on an IS development strategy: Build, Outsource, or Buy.
  
  • MIS 2800 - Business Intelligence and Information Management


    Provides an introduction to database terminology, design, development, the querying of databases, Business Intelligence and the management of information in order to solve complex business problems. Topics include the relational model, database normalization, basic and complex database design, implementing a SQL database, basic and advanced SQL queries and subqueries, business intelligence concepts, data mart and data warehouse technologies, data mining, the use of scorecards, dashboards and reports, and dimensions, key performance indicators(KPIs), and cubes.

    Requisites: MIS 2010 or MIS 2011 or QBA 1720
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • The student will be able to analyze complex business problems and determine data requirements.
    • The student will be able to design and develop prototype systems that utilize both a database and a Web front end.
    • The student will be able to design databases to minimize redundancy, maintain consistency, and ensure integrity of data.
    • The student will be able to explain the connection between databases, enterprise systems, and information management.
    • The student will be able to mine data to support business decision making.
    • The student will be able to utilize basic Business Intelligence tools (cubes, scorecards, etc) that integrate data from several databases.
  
  • MIS 2900 - Special Topics in Management Information Systems


    Specific course content will vary with offering.

    Credit Hours: 1 - 15
    Repeat/Retake Information: May be repeated.
    Lecture/Lab Hours: 1.0 lecture
    Grades: Eligible Grades: A-F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will increase their knowledge in Management Information Systems.
  
  • MIS 2910 - Internship


    Internship experience that provides on-site exposure to general business operations and procedures. Intended for experiences following the freshman year.

    Requisites: Permission required and 2.5 GPA
    Credit Hours: 1 - 2
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 40.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Exposure to general business operations and procedures.
  
  • MIS 3200 - Systems Development


    Teaches the fundamentals of business application development using a contemporary business programming language, framed in relevant business contexts.

    Requisites: MIS 2200 and 2800
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to effectively to communicate by discussing business development problems, issues, and solutions
    • Students will be able to able to understand issues in business systems by analyzing systems and finding potential solutions
    • Students will be able to develop a working knowledge of basic application development skills by working on programming projects
    • Students will be able to apply contemporary system development methodologies to business systems projects
  
  • MIS 3800 - Enterprise Systems Implementation


    Provides students with a fundamental understanding of Enterprise Systems (ERP, SCM, CRM), focusing on their strategic and operational importance, implementation issues, and core functionality.

    Requisites: MIS 2200 and 2800
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Analyze a detailed business case, making ES Implementation recommendations.
    • Apply a contemporary systems development methodology for the implementation of Enterprise Systems in a detailed business case.
    • Assess the analysis and resulting implementation (from the previous objective), describing lessons learned.
    • Define each of the core Enterprise Systems (ES): ERP, SCM, and CRM.
    • Describe the operational benefits of each of the core ES.
    • Describe the strategic importance of each of the core.
    • Discuss the key issues associated with implementation of ES.
    • Discuss the key risks associated with implementation of ES.
    • Understand and demonstrate the key functionality of each of the core ES.
  
  • MIS 3910 - Internship


    Internship experience that provides opportunities to learn by participating in day-to-day activities of a business concern for at least four consecutive weeks. Intended for experience following the sophomore year.

    Requisites: Permission required and 2.5 GPA
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 40.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Learn by participating in day-to-day activities of a business concern.
  
  • MIS 4200 - Information System Consulting Project


    Provides a refresher on system development techniques before providing students with experience working on an information system consulting/development project using live clients.

    Requisites: MIS 2020 and 3200
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to obtain practical experience working on an information system development project, working for an actual client.
    • Students will be able to describe and discuss Scrum and Agile development and compare/contrast these techniques to those used in traditional software development approaches.
    • Students will be able to demonstrate the systems development process using Scrum and other Agile approaches
    • Students will be able to demonstrate a practical understanding of modern input /output/user interface design concepts using an integrated development environment.
    • Students will be able to demonstrate knowledge and application of the ASP.NET MVC design pattern.
    • Students will be able to demonstrate management of client relationships during a consulting engagement.
    • Students will be able to demonstrate skills in HTML, CSS, ASP.NET MVC, Bootstrap, Entity Framework and SQL
  
  • MIS 4580 - Advanced Business Intelligence


    Builds on the concepts learned in MIS 2800. There is no such thing as “big data”, just “all data”, Integration, manipulation, and processing of complex structured and unstructured data create barriers for businesses looking to gain insight from their data. We will work with the data modeling, processing, and computation techniques to remove these barriers. Utilizing software commonly used to process “all data,” students will understand how to address the volume, velocity, and variety of data that businesses face to today.

    Requisites: MIS 2800
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply and asses data modeling techniques to normalize and de-normalize structured data.
    • Students will be able to compose complex relational and non-relational datasets from any data source.
    • Students will be able to perform steps to automate the storage, transformation, and manipulation of data.
    • Students will be able to understand and apply techniques for working with “all data”.
    • Students will be able to understand and use visual data discovery tools to quickly explore and report patterns in data.
    • Students will be able to understand, apply and propose techniques for performing analytics on unstructured data.
    • Students will be able to understand, construct and assess complex data storage and management strategies.
  
  • MIS 4800 - MIS Capstone


    This capstone seminar is designed to accomplish three primary goals: 1) build deep business information system analysis and design skills in the context of ‘The Big Three’ (Enterprise Systems, Business Intelligence Systems and Collaboration Systems), 2) expand Information Systems knowledge base and understanding through intensive discussion and activities, 3) increase career readiness and networking skills.

    Requisites: MIS 2020 and 3200 and 3800 and Sr only
    Credit Hours: 3
    OHIO BRICKS Capstone: Capstone or Culminating Experience
    General Education Code (students who entered prior to Fall 2021-22): 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Analyze a detailed business case, making Big Three implementation
    • Describe the various supporting IT that integrate with the Big Three
    • Discuss the different types of emerging IT, deciding the potential business impact of each.
    • Discuss the importance of networking in business.
    • Discuss the overall strategic and operational importance of the Big Three in business
    • Discuss the present and future states of IS, offering opinions on each.
    • Discuss various current IT trends, explaining their potential business impact.
    • Examine and offer opinions on how specific companies have used the Big Three and related IT to further business goals.
    • Explain the key components of information systems (People, Process and IT).
    • Explain the strategic and operational differences of the Big Three in various industry sectors.
    • List and define important IS terms and acronyms in order to expand IS vocabulary.
    • Research and report on various IS career paths.
  
  • MIS 4900 - Special Topics


    Special topics of current interest in the management information systems area.

    Requisites: MIS 2200 and 2800
    Credit Hours: 1 - 3
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Analyze and evaluate the effectiveness of how specific companies use tools/techniques/concepts related to the current topic.
    • Demonstrate effective business use of tools/techniques related to the current topic.
    • Discuss potential operational and/or strategic importance of the current topic.
    • Recognize and discuss uses of the current topic area for business.
  
  • MIS 4910 - Internship


    Management Information Systems related internship

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 40.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Practical experience in MIS.
  
  • MIS 4935 - Readings in MIS


    Directed readings in Management Information Systems

    Requisites: Permission required
    Credit Hours: 1 - 3
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 4.0 independent study
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Increased depth and breadth of knowledge in MIS.
  
  • MIS 4940 - Independent Research


    Research in selected fields in management information systems under the direction of a faculty member. Student must submit a proposal and have it accepted by a faculty member before receiving permission to enroll.

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 4.0 research
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Enhanced understanding of selected aspects of MIS.
  
  • MIS 4970H - Honors Thesis


    Honors thesis work.

    Requisites: Permission required of director of honors studies
    Credit Hours: 1 - 3
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 4.0 tutorial
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Honors thesis dissertation.

Marketing

  
  • MKT 2020 - Marketing Principles


    Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.

    Requisites: Not COB except BS 8123 and WARNING: No credit for this course if taken after the following: MKT 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to define marketing terminology, concepts, activities, and strategies.
    • Students will be able to explain marketing functions within the organization and external environment.
    • Students will be able to describe marketing’s contributions to organizational attainment of goals and objectives.
    • Students will be able to apply marketing concepts, theories and tools to setting strategies and solving marketing problems.
  
  • MKT 2400 - Introduction to Marketing Management


    Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.

    Requisites: COB and ECON 1030
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Course Transferability: TAG course: OBU006 Principles of Marketing
    College Credit Plus: Level 1
    Learning Outcomes:
    • Students will be able to define marketing terminology, concepts, activities, and strategies.
    • Students will be able to explain marketing functions within the organization and external environment.
    • Students will be able to describe marketing’s contributions to organizational attainment of goals and objectives.
    • Students will be able to apply marketing concepts, theories and tools to setting strategies and solving marketing problems.
    • Students will be able to describe the importance of creative and critical thinking and written and oral communication in the marketing profession.
    • Students will be able to integrate marketing terminology, concepts, activities, and strategies with concepts from other business disciplines to solve business problems.
  
  • MKT 2900 - Special Topics in Marketing


    Specific course content will vary with offering.

    Credit Hours: 1 - 15
    Repeat/Retake Information: May be repeated.
    Lecture/Lab Hours: 1.0 lecture
    Grades: Eligible Grades: A-F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and evaluate marketing concepts, activities, and strategies relevant to the course topic.
    • Students will be able to apply marketing concepts, activities, and strategies relevant to the course topic.
    • Students will be able to describe the strategic importance of the course topic.
  
  • MKT 2971T - HTC Marketing Tutorial


    HTC tutorial in Marketing

    Requisites: HTC
    Credit Hours: 1 - 12
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 tutorial
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe research related to a marketing topic.
    • Students will be able to evaluate research related to a marketing topic.
    • Students will be able to synthesize research related to a marketing topic.
  
  • MKT 2981T - HTC Marketing Tutorial


    HTC tutorial in Marketing

    Requisites: HTC
    Credit Hours: 1 - 12
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 tutorial
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe research related to a marketing topic.
    • Students will be able to evaluate research related to a marketing topic.
    • Students will be able to synthesis research related to a marketing topic.
  
  • MKT 3020 - Consumer Marketing


    Provides a broad understanding of marketing principles particularly as they relate to marketing to consumers. Students will learn how to adapt the marketing mix to effectively reach consumers. Consumer research and environmental factors will also be addressed.

    Requisites: Soph or Jr or Sr and Warning: No credit for this course if taken after the following: MKT 4440
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:  

    • Students will be able to describe the internal and external influences associated with consumer marketing.
    • Students will be able to explain the steps of the consumer decision-making process.
    • Students will be able to evaluate the role of consumer marketing in business and marketing strategy.
    • Students will be able to apply consumer marketing terminology, concepts, activities, and strategies to their own consumption activities.
  
  • MKT 3400 - Non-Profit Marketing


    The course provides students the opportunity to use marketing knowledge to create and execute a marketing plan for a nonprofit client. Students will transfer general marketing concepts to nonprofit marketing contexts in order to make connections between knowledge and experience. Students will also use reflection to self-assess knowledge and skills.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:  

    • Students will be able to evaluate differences between non-profit and for-profit organizations.
    • Students will be able to connect relevant experience and non-profit marketing knowledge.
    • Students will be able to identify and connect learning across marketing functions.
    • Students will be able to adapt and apply non-profit marketing skills, abilities, and theories to a real-world situation.
    • Students will be able to formulate a non-profit marketing plan.
    • Students will be able to reflect on prior marketing experience in order to respond to new contexts
  
  • MKT 3440 - Consumer Research


    The course provides a tutorial on planning, executing, and delivering consumer research projects. The topics include consumer research design, methods, data analysis, and consumer insights. The course emphasizes practical applications through a live client consumer research project.

    Requisites: Permission required
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 tutorial
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to compare research methods as tools to use to solve managerial problems.
    • Students will be able to describe the advantages and limitations of archival, qualitative, and quantitative research methods for consumer research.
    • Students will be able to plan, execute, and deliver a consumer research project for a live client.
  
  • MKT 3580 - Foundations of Professional Sales


    Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to recognize the role of personal selling in the achievement of business objectives.
    • Students will be able to explain sales terminology, concepts, and activities within in a broader business context.
    • Students will be able to describe an organization¿s decision-making and buying process.
    • Students will be able to identify qualified leads in a sales environment.
    • Students will be able to evaluate adaptive selling strategies to enhance the sales process.
    • Students will be able to deliver purposeful, effective professional selling presentations via role play exercises.
  
  • MKT 3600 - Entrepreneurial Sales


    This course develops students personal selling and sales management skills in the unique and diverse arena of entrepreneurial ventures. The course is divided into three major themes based on the evolutionary stages of a business venture and highlight the primary roles involved in managing the business and sales through these stages. The course employs weekly instructional lectures and workshops on the techniques of successful selling methods for approaching different types of entrepreneurial sales environments, sales force management and the successful evolution to a growing business and sales environment. In addition, the course introduces the world of entrepreneurship, how to start your own business, what it’s like to own your own business and the dynamics that make a good entrepreneur.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the critical success role that sales plays within an entrepreneurial venture environment
    • Students will be able to explain the key factors involved in structuring, deploying and developing an effective sales team in an entrepreneurial venture environment
    • Students will be able to explain the key factors involved in evolving and adjusting the sales approach during the different phases of a an entrepreneurial venture environment
    • Students will be able to apply entrepreneurial sales techniques and processes in role plays to successfully achieve sales and enter formal relationships with buyers
  
  • MKT 3790 - Marketing Research


    Provides an introduction to the field of marketing research for effective decision-making. Students will learn techniques involved in collection, tabulation, and analysis of marketing information.

    Requisites: (MKT 2020 or 2400) and (QBA 1720 or 2010 or MATH 2500 or PSY 1110 or 2110)
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the methods utilized in marketing research.
    • Students will be able to construct qualitative and quantitative studies and execute various stages of the research process.
    • Students will be able to analyze data to provide insights.
    • Students will be able to create a professional marketing report and presentation.
  
  • MKT 3910 - Internship


    Internship experience that provides opportunities to learn by participating in day-to-day activities of a business concern for at least four consecutive weeks. Intended for experience following the sophomore year.

    Requisites: Permission required and 2.5 GPA
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply sales knowledge to a professional context.
    • Students will be able to perform sales-related tasks in a professional context.
    • Students will be able to demonstrate sales-related skills in a professional context.
  
  • MKT 3919 - Internship


    Internship experience that provides opportunities to learn by participating in day-to-day activities of a business concern for at least four consecutive weeks. Intended for experience following the sophomore year.

    Requisites: Permission required and 2.5 GPA
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 3.0 hours.
    Lecture/Lab Hours: 3.0 internship
    Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply marketing knowledge to a professional context.
    • Students will be able to perform marketing-related tasks in a professional context.
    • Students will be able to demonstrate marketing-related skills in a professional context.
  
  • MKT 3970T - HTC Marketing Tutorial


    HTC Marketing tutorial

    Requisites: HTC
    Credit Hours: 1 - 12
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 tutorial
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe research related to a marketing topic.
    • Students will be able to evaluate research related to a marketing topic.
    • Students will be able to synthesis research related to a marketing topic.
  
  • MKT 3980T - HTC Marketing Tutorial


    HTC Marketing Tutorial

    Requisites: HTC
    Credit Hours: 1 - 12
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 tutorial
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe research related to a marketing topic.
    • Students will be able to evaluate research related to a marketing topic.
    • Students will be able to synthesize research related to a marketing topic.
  
  • MKT 4040 - Logistics and Supply Chain Management


    Problems encountered by manufacturer in establishing and maintaining effective distribution system, concentrating on channel design and strategies.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the impact of logistics in business, society, and the global economy.
    • Students will be able to explain the major components of supply chain management strategy and the requirements for successful implementation.
    • Students will be able to perform total costing analysis.
    • Students will be able to develop performance measurements that align employee behaviors with supply chain strategies.
    • Students will be able to assess the effectiveness of logistics and supply chain strategies.
    • Students will be able to analyze current supply chains and develop recommendation that minimize total logistics costs and optimize supply chain performance.
  
  • MKT 4100 - Sustainability Marketing


    In this course, students investigate the overlap between marketing and sustainability in a dynamic business landscape. Using a combination of lectures, videos, assignments, and group projects, the class examines the environmental, social, and economic principles of sustainability within a business context. Students learn to think critically and creatively to challenge assumptions and uncover bridges and barriers to successful marketing strategy. Finally, students discuss the role of personal beliefs and cultural norms in an interconnected, global economy. The goal is to develop responsible, analytical, curious businesspeople who are ready to tackle the issues of our changing planet.

    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe and summarize the history and current global trends in sustainability marketing
    • Students will be able to examine business decisions through multiple lenses, including ethical, environmental, economic, social, & political
    • Students will be able to analyze frameworks and theories related to sustainability and the marketing mix
    • Students will be able to differentiate and position brands based on their sustainability initiatives
    • Students will be able to investigate and explain brand authenticity and corporate strategy as it relates to sustainability
  
  • MKT 4200 - Services Marketing


    Reflects the increasing proportion of GNP taken up by the service sector. Industries that do not sell a physical good as their main offering to the public are examined. These could include the recreations industry, government agencies, financial institutions, and professional (legal, medical) services.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain differences between goods and services.
    • Students will be able to recognize considerations that services marketers encounter.
    • Students will be able to classify types of service industries and organizations and evaluate the impact of the service economy.
    • Students will be able to define and measure the concepts of customer satisfaction and service quality.
    • Students will be able to discuss aspects involved in managing services.
  
  • MKT 4250 - Business to Business Marketing


    Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to define business-to-business marketing terminology, concepts, activities, and strategies.
    • Students will be able to explain the role of customer relationship management.
    • Students will be able to develop business models and frameworks.
    • Students will be able to evaluate critical business-to-business management problems and develop solutions using quantitative and qualitative methods.
    • Students will be able to compare decisions related to ethical, global, and sustainability issues within the context of business-to-business marketing.
  
  • MKT 4300 - Digital Marketing and Sales Strategies


    The course is designed to help students learn how to design and execute digital marketing strategies that will effectively reach target audiences, develop their attention, and convert them to customers.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to discuss and identify components of media tactics used in digital marketing strategies.
    • Students will be able to explain the role of data, analytics and technology in digital marketing.
    • Students will be able to apply knowledge and skills to create digital marketing campaigns and strategies.
    • Students will be able to identify new information and trends in digital marketing and assess the advantages and limitations of digital media.
  
  • MKT 4410 - International Marketing


    Focuses on understanding the major issues facing international/global marketing managers today through the application of marketing principles in the international/global business environment. This course also builds awareness of ethical, international, and cross-cultural issues, primarily, as they relate to marketing decisions, encourages the search for cross-cultural contact, and creates cultural curiosity in the students to guide students to become Global Citizens.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    OHIO BRICKS Bridge: Diversity and Practice
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe international marketing concepts, activities, and strategies.
    • Students will be able to develop a strategic framework for implementing international programs with strong emphasis on exploring country specific differences.
    • Students will be able to explain ethics and sustainability issues as they relate to global marketing and general business decisions.
    • Students will be able to display cultural self-awareness, cultural curiosity, and empathy, as well as to employ effective communication skills.
  
  • MKT 4440 - Consumer Behavior


    Iillustrates the practical importance of understanding consumers’ knowledge and attitudes, incorporating various approaches for assessing such knowledge and attitudes. Identifies major factors that influence how consumers process and learn marketing information and considers various techniques marketers can use to influence consumer attitudes and behavior.

    Requisites: MKT 2020 or 2400 and WARNING: No Credit for both this course and the following (always deduct credit for the first course taken): MKT 3020
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe the internal and external influences associated with consumer behavior and to recognize both their varying and joint impacts.
    • Students will be able to explain the steps of the consumer decision-making process.
    • Students will be able to identify how consumer behavior is integrated into business and marketing strategy and how consumer-related information aids in organizational decision-making.
    • Students will be able to apply consumer marketing terminology, concepts, activities, and strategies to generate insights and solve marketing problems.
    • Students will be able to employ consumer behavior knowledge to become more informed consumers and better employees via a heightened awareness of marketplace forces.
  
  • MKT 4500 - Management of Promotion


    Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the role of promotions in the marketing mix and within the business functions an organization.
    • Students will be able to describe integrated brand promotions and its role in an organization.
    • Students will be able to classify marketing communication techniques and evaluate when to utilize each.
    • Students will be able to create a strategic marketing communications plan.
  
  • MKT 4550 - Achieving Customer Satisfaction and Service Excellence


    Teaches students how companies can retain their current customers and develop long-term profitable relationships with them.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to describe and evaluate marketing concepts, activities, and strategies associated with customer satisfaction and service excellence.
    • Students will be able to summarize theories for creating and managing customer value.
    • Students will be able to translate theories of building customer relationships strategies and tactics for delivering customer service excellence.
    • Students will be able to identify strategies for developing service-centric cultures.
  
  • MKT 4580 - Sales Management


    Principles and practices in planning, organizing, and controlling sales force. Selection, training, compensating, supervising, and stimulating salespeople. Analysis of sales potentials and costs.

    Requisites: MKT 3580
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify the role of sales management in an organization¿s strategy.
    • Students will be able to evaluate an organization’s business cycle and connect its cycle to the design of a sales structure.
    • Students will be able to describe and apply the principles used to determine sales compensation.
    • Students will be able to evaluate salesperson performance based on evaluation criteria.
    • Students will be able to develop a sales strategy for an organization.
  
  • MKT 4600 - Brand Management


    The course provides an overview of the key principles of brand building and brand management. The topics include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. The course emphasizes practical applications and case studies.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to define branding terms and approaches
    • Students will be able to explain how brands are built, managed, positioned, extended, and re-positioned
    • Students will be able to critique brand positioning, growth, and maintenance strategies as a means of creating market value
    • Students will be able to compare techniques for measuring brand impact and equity
    • Students will be able to evaluate brand management techniques designed to grow and sustain brand equity
    • Students will be able to describe legal concepts associated with brand protection
  
  • MKT 4630 - Marketing Strategy


    Capstone course focuses on the integration of marketing knowledge accumulated as a marketing major. Includes situation analysis and development of strategic marketing plans. Consideration is given to the complex dynamic environment in which all marketing activities take place.

    Requisites: MKT 2400 and 3580 and 3790 and 4440 and SR
    Credit Hours: 3
    OHIO BRICKS Capstone: Capstone or Culminating Experience
    General Education Code (students who entered prior to Fall 2021-22): 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to formulate strategy and value creation in marketing.
    • Students will be able to describe segmentation, targeting, and positioning for customer, company, and collaborator value.
    • Students will be able to identify and define the role of the marketing mix elements in marketing strategy.
    • Students will be able to formulate a marketing strategy for business growth.
  
  • MKT 4650 - New Product Development


    The course provides an overview of the key principles of new product development and product management over a product’s life cycle. Topics include target market identification, product value propositions, product adoption, new product development processes, product positioning, and product mix strategies. Course emphasizes practical applications and case studies.

    Requisites: MKT 2020 or 2400
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to explain the importance of innovation and why it should be a key strategic initiative in an organization
    • Students will be able to comprehend and apply the language of new product development (NPD) and product management
    • Students will be able to apply new product and service development concepts to business problems, exercises, and cases
    • Students will be able to determine why new products fail or succeed and illustrate examples of each
    • Students will be able to develop a new product development plan for a new product or service concept
  
  • MKT 4680 - Consultative Sales


    Sales capstone course for college seniors focused on selling as a career. Students learn how to successfully match the selling process with a decision maker’s buying process.

    Requisites: MKT 3580
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to recognize the role of strategic account management in the business world.
    • Students will be able to employ advanced sales approaches that focus on the decision-making process for strategic accounts and develop adaptive strategies to manage and close a complex sales process.
    • Students will be able to apply advanced tools to analyze the profitability and riskiness of strategic accounts.
    • Students will be able to distinguish solutions and value from products and services.
    • Students will be able to describe strategies that add value for top management.
    • Students will be able to identify ethical, global, and sustainability issues as they relate to complex sales.
  
  • MKT 4700 - Marketplace Analytics


    Course provides opportunities to understand the use of data and analytics tools, processes, and techniques for the purposes of generating knowledge, developing business intelligence, and improving managerial decision-making within the context of factors associated with the marketplace.

    Requisites: MKT 2400 and MIS 4580 and QBA 3720
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to use data analytics to improve an organization’s managerial decision-making.
    • Students will be able to illustrate the role of data analytics in solving specifically contextualized managerial problems.
    • Students will be able to analyze how marketplace factors influence the role and usefulness of data analytics to managerial practice.
    • Students will be able to evaluate the strengths, limitations, and value of data analytics information to organizations strategic and managerial choices.
    • Students will be able to develop recommendations for using data analytics data and information to solve current real-world business problems.
    • Students will be able to apply critical thinking skills to solve organizational problems (i.e., consider an issue, use information from sources to develop an analysis, analyze assumptions, defend a specific position, and draw conclusions).
  
  • MKT 4780 - Sales Strategy & Technology


    Explores the strategy and science of selling. Students learn how to analyze their customers’ needs, how to develop their selling opportunities, what customers want today from professional salespeople and how to use sales technology.

    Requisites: MKT 3580
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 3.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to implement an effective social selling strategy using social media, technology and networking tools.
    • Students will be able to apply a technology-oriented approach to sales by leveraging the use of CRM tools.
    • Students will be able to develop and deliver a web-based sales presentation.
    • Students will be able to identify and interpret criteria for managing boundary spanner effectiveness and sales territory assignment.
    • Students will be able to recognize global and cultural challenges in sales.
  
  • MKT 4900 - Special Topics in Marketing


    This course covers special topics of interest in Marketing.

    Requisites: Permission required
    Credit Hours: 3
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 seminar
    Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and evaluate marketing concepts, activities, and strategies relevant to the course topic.
    • Students will be able to apply marketing concepts, activities, and strategies relevant to the course topic.
    • Students will be able to describe the strategic importance of the course topic.
  
  • MKT 4910 - Sales Internship


    Sales Internship

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 3.0 internship
    Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply sales knowledge to a professional context.
    • Students will be able to perform sales-related tasks in professional context.
    • Students will be able to demonstrate sales-related skills in a professional context.
  
  • MKT 4919 - Marketing Internship


    Marketing internship

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 6.0 hours.
    Lecture/Lab Hours: 3.0 internship
    Grades: Eligible Grades: F,CR,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply marketing knowledge to a professional context.
    • Students will be able to perform marketing-related tasks in a professional context.
    • Students will be able to demonstrate marketing-related skills in a professional context.
  
  • MKT 4930 - Independent Study


    Readings in selected fields of marketing. Topics selected by student in consultation with faculty member.

    Requisites: Permission required
    Credit Hours: 1 - 3
    Repeat/Retake Information: May be repeated for a maximum of 12.0 hours.
    Lecture/Lab Hours: 1.0 independent study
    Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to discuss the application of marketing terminology, concepts, activities, and strategies to a particular area of study.
    • Students will be able to evaluate marketing concepts, activities, and strategies in a particular area of study.
    • Students will be able to describe the strategic importance of the relevant topic.
  
  • MKT 4940 - Independent Research


    Research in selected fields of marketing under direction of faculty member.

    Requisites: Permission required
    Credit Hours: 1 - 3
    OHIO BRICKS Bridge: Learning and Doing
    Repeat/Retake Information: May be repeated for a maximum of 15.0 hours.
    Lecture/Lab Hours: 1.0 research
    Grades: Eligible Grades: A-F,PR,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to identify and describe research related to a marketing topic.
    • Students will be able to evaluate research related to a marketing topic.
    • Students will be able to synthesize research related to a marketing topic.

Materials Management Technology

  
  • MMT 2500 - Shipping and Warehousing


    Shipping and warehousing of materials from point of origin to point of destination, emphasizing packaging, transportation, and storage.

    Requisites: MMT 1010
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 2.0 lecture, 2.0 laboratory
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will learn warehousing procedures.
    • Students will understand the importance of inventory control systems.
  
  • MMT 2620 - Plant Layout and Material Handling


    Basic principles of plant facilities layout in relation to the flow of material through the workplace, including study of material handling system to move material in bulk or containers to and from the manufacturing processes.

    Requisites: MMT 1010
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 2.0 lecture, 2.0 laboratory
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Student will learn methods of handling materials.
    • Student will learn advanced operation of a forklift.
    • Student will learn methods of determining good layout of workspace to facilitate material flow.
  
  • MMT 2990 - Externship


    Performance of materials manager duties in a supervised, unpaid experience, working 24 hours/week with local businesses. Efforts made to rotate experience.

    Requisites: MMT 1010 and 2500 and 2620 and 2640
    Credit Hours: 3
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 1.0 lecture, 24.0 internship
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will learn and see first hand how material flows in business and industry.
    • Students will learn what it is like to work in business and industry.

Mathematics

  
  • MATH D003 - Elementary Algebra


    Developmental course for students who need preparation for Intermediate Algebra and covers review of Pre-Algebra concepts including whole numbers, integers, fractions, decimals, ratio and proportion, percentages, linear equations, exponents, simplifying and evaluating linear and quadratic polynomials, and other related topics. Warning: Does not meet any graduation requirements.

    Requisites: Math placement level DV and WARNING (no credit for this course if taken after any other MATH course including developmental MATH courses) and (not ND9955 or ND9956 College Credit Plus)
    Credit Hours: 2
    General Education Code (students who entered prior to Fall 2021-22): 0M
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 2.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
    Learning Outcomes:
    • Students will be able to apply arithmetic operations in the context of problem solving.
    • Students will be able to calculate percentages, ratios, and proportions and applications of these concepts.
    • Students will be able to evaluate linear and quadratic polynomials.
    • Students will be able to evaluate sum, difference, product, and quotient of real numbers.
    • Students will be able to identify and work with whole numbers, integers, fractions, and decimals.
    • Students will be able to identify properties of arithmetical operations of real numbers.
    • Students will be able to simplify exponents including square roots.
    • Students will be able to simplify linear and quadratic expressions in one unknown by combining like terms.
    • Students will be able to solve linear equations in one unknown.
  
  • MATH D004 - Intermediate Algebra with PreAlgebra


    Developmental course in algebra for students in need of preparation for math placement level PL1. Review of arithmetic operations with whole numbers, integers, fractions, and decimal numbers. Operations and equations with rational expressions, equations of a line, introduction to functions, introduction to systems of linear equations in two and three variables, absolute-value equations and inequalities, rational exponents, operations and equations with radicals, introduction to complex numbers, quadratic equations and various application problems on these topics. Same as Math D005, but with more review of basic pre-algebra material. No credit for this course if taken after any higher level MATH course.

    Requisites: MATH Placement Level DV and WARNING: No credit for this course if the following is taken (keeps credit for the following course, as defined by department): MATH course above D004
    Credit Hours: 5
    Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
    Lecture/Lab Hours: 5.0 lecture
    Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
 

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