May 15, 2024  
OHIO University Undergraduate Catalog 2010-12 
    
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OHIO University Undergraduate Catalog 2010-12 [Archived Catalog]

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MKT 240 - Introduction to Marketing Management

This course provides an introductory coverage of topics in marketing. The course offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. The course also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.

Prerequisites: COB
Credit Hours: 4
Repeat/Retake Information: May be retaken three times excluding withdrawals, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.


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