May 24, 2024  
OHIO University Undergraduate Catalog 2012-13 
    
OHIO University Undergraduate Catalog 2012-13 [Archived Catalog]

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SASM 3010 - Sport Marketing


Introduces basic sport marketing concepts with application to amateur and professional sport organizations. Topics include promotions and public relations, sport consumer behavior, strategic marketing planning, marketing information management, and marketing communication.

Requisites: MKT 2020 and SASM 2250
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I



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