MKT 2020 - Marketing Principles

Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.

Requisites: Not COB except BS 8123 and WARNING: No credit for this course if taken after the following: MKT 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I

Ohio University

Ohio University

MKT 2020 - Marketing Principles