May 22, 2024  
OHIO University Undergraduate Catalog 2013-14 
    
OHIO University Undergraduate Catalog 2013-14 [Archived Catalog]

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MKT 2400 - Introduction to Marketing Management


Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.

Requisites: COB
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I



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