JOUR 5230 - International and Cross-Cultural Advertising

International and cross-cultural advertising concepts, strategies, and executions. Sociocultural, political-legal, economic, and technological issues surrounding advertising practice in today’s global and multicultural environment.

Requisites

Credit Hours: 3.0
Repeat/Retake Information: May not be retaken.

Lecture/Lab Hours: 3.0 lecture

Eligible grades: A-F,WP,WF,FN,FS,AU,I