JOUR 5530 - Strategic Social Media

Help students understand why and when to use social media for the purpose of building relationships and creating conversations with stakeholders and key audiences. Will build on the students’ basic foundation of how to use social media tools, adding depth to their understanding through discussion of related strategic communication concepts and theories.

Requisites

Credit Hours: 3.0
Repeat/Retake Information: May not be retaken.

Lecture/Lab Hours: 3.0 lecture

Eligible grades: A-F,WP,WF,FN,FS,AU,I