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Dec 15, 2025
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MDIA 7105 - Audience Research
Develops an understanding of the methods and relevant theories for the study of media audiences/users through readings and classroom discussion of audience theory and both scholarly and media industry research practice. Students will be able to design and execute an effective study to address audience, industry, policy, and/or theoretical goals.
Requisites
Credit Hours: 4.0
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 seminar
Eligible grades: A-F,WP,WF,FN,FS,AU,I
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