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Sep 27, 2024
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JOUR 4530 - Strategic Social Media Help students understand why and when to use social media for the purpose of building relationships and creating conversations with stakeholders and key audiences. Will build on the students’ basic foundation of how to use social media tools, adding depth to their understanding through discussion of related strategic communication concepts and theories.
Requisites: (JOUR 2500 and 3400) or (JOUR minor and JOUR 1050 and 2150) Credit Hours: 3.0 Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts. Lecture/Lab Hours: 3.0 lecture Eligible grades: A-F,WP,WF,FN,FS,AU,I
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