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Dec 01, 2024
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MKT 3790 - Marketing Research
Provides an introduction to the field of marketing research for effective decision-making. Students will learn techniques involved in collection, tabulation, and analysis of marketing information.
Requisites: (MKT 2020 or 2400) and (QBA 1720 or 2010 or MATH 2500)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Learn to apply marketing research in making business decisions.
- Demonstrate the ability to conduct marketing research.
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