Dec 04, 2024  
OHIO University Undergraduate Catalog 2019-20 
    
OHIO University Undergraduate Catalog 2019-20 [Archived Catalog]

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MKT 3790 - Marketing Research


Provides an introduction to the field of marketing research for effective decision-making. Students will learn techniques involved in collection, tabulation, and analysis of marketing information.

Requisites: (MKT 2020 or 2400) and (QBA 1720 or 2010 or MATH 2500)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Learn to apply marketing research in making business decisions.
  • Demonstrate the ability to conduct marketing research.



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