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Dec 15, 2025
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ITS 5020 - Strategic Decision Making in Information and Telecommunication Industries
Students will analyze issues and challenges facing firms in information and telecommunication industries including standardization, network effects (demand-side scale economies, two-sided markets), high fixed costs/low marginal costs, positive feedback loops, customer lock-in, learning economies, and the need for rights management. Students will evaluate managerial responses including competitive strategies, pricing, bundling, and versioning associated with information and telecommunication products and services.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students completing the course will understand bundling strategies that are utilized in telecommunication and information technology industries.
- Students completing the course will understand competitive strategies that are utilized in telecommunication and information technology industries.
- Students completing the course will understand pricing strategies that are utilized in telecommunication and information technology industries.
- Students completing the course will understand strategic interaction in telecommunication and information industries.
- Students completing the course will understand the impact of customer lock-in on firms operating in telecommunication and information technology industries.
- Students completing the course will understand the impact of high fixed costs/low marginal costs on firms operating in telecommunications and information technology industries.
- Students completing the course will understand the impact of learning economies on firms operating the telecommunication and information technology industries.
- Students completing the course will understand the impact of network effects/two-sided markets/demand-side scale economies on firms operating in telecommunications and information technology industries.
- Students completing the course will understand the impact of positive feedback loops on firms operating in telecommunication and information technology industries.
- Students completing the course will understand the impact of the theory of the long tail on firms operating in telecommunication and information technology industries.
- Students completing the course will understand the importance of rights management to firms operating in telecommunication and information technology industries.
- Students completing the course will understand versioning strategies utilized in telecommunication and information technology industries.
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