May 08, 2021  
OHIO University Undergraduate Catalog 2020-21 
    
OHIO University Undergraduate Catalog 2020-21
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MDIA 2012 - Media, Communication and Social Change


Introduces the history, principles, strategies, and practice of using media and other forms of communication to promote social change and support social change programs. Focus primarily on social change programs in the United States, but international applications will also be considered. This course will serve as a foundation for a media and social change area of emphasis.

Credit Hours: 3
General Education Code: 2SS
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • 1. Understand the history of using media and other forms of communication to promote social change and support social change programs in the United States and internationally, and demonstrate that you know the lessons learned from this history.
  • 2. Learn the principles that guide the utilization of media and other forms of communication to promote social change and support social change programs and provide evidence of your ability to apply those principles.
  • 3. Provide evidence of your ability to conceptualize, design, and implement strategies for the utilization of media and other forms of communication to promote social change and support social change programs.
  • 4. Apply the lessons learned from history, the understanding of key principles and the knowledge of communication strategies to implement practical media and communication campaigns and programs for social change.
  • 5. Demonstrate the ability to assess the appropriateness and effectiveness of media and communication campaigns and programs for social change.



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