Dec 02, 2022  
OHIO University Undergraduate Catalog 2020-21 
    
OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]

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MKT 2400 - Introduction to Marketing Management


Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.

Requisites: COB and ECON 1030
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to define marketing terminology, concepts, activities, and strategies.
  • Students will be able to explain marketing functions within the organization and external environment.
  • Students will be able to describe marketing’s contributions to organizational attainment of goals and objectives.
  • Students will be able to apply marketing concepts, theories and tools to setting strategies and solving marketing problems.
  • Students will be able to describe the importance of creative and critical thinking and written and oral communication in the marketing profession.
  • Students will be able to integrate marketing terminology, concepts, activities, and strategies with concepts from other business disciplines to solve business problems.



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