Mar 29, 2024  
OHIO University Undergraduate Catalog 2020-21 
    
OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]

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BMT 2300 - Concepts of Sales


Policies and procedures pertaining to planning sales effort and control of sales operations. Professional selling strategies and approaches as related to business to business selling.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be familiar with the professional sales planning process steps.
  • Students will gain exposure to customer relationship strategies.
  • Students will understand important sales presentation strategies and techniques.



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