Mar 29, 2024  
OHIO University Undergraduate Catalog 2020-21 
    
OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]

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BMT 2350 - Basic Retailing Service Marketing and Management


Review of fundamental service marketing and management strategies and activities.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be exposed to service system improvement strategies.
  • Students will become familiar with service system analysis tools used in assessment and improvement activities.
  • Students will understand the fundamental systems used for customer satisfaction for service providers.



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