Dec 28, 2024  
OHIO University Undergraduate Catalog 2020-21 
    
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OHIO University Undergraduate Catalog 2020-21 [Archived Catalog]

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MGT 3650 - International Market Assessment and Entry

Examination of concepts, frameworks and tools for assessing international market opportunities and for selecting and implementing appropriate means of international market entry.

Requisites: COB or IB Certificate and (JR or SR)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to describe how to develop and implement market entry strategies.
  • Students will be able to identify equity and non-equity alternatives for entering international markets.
  • Students will be able to identify and discuss issues associated with successfully managing international affiliates.
  • Students will be able to identify and describe concepts, frameworks, and tools for assessing international market opportunities.


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