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Dec 26, 2024
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COMS 7520 - Quantitative Measurement and Preliminary Analysis in Communication
This course covers measurement of quantitative data and the preliminary analyses required before conducting the substantive analysis of hypotheses and research questions. The measurement portion of the course focuses on decision making and techniques for producing and working with quantitative data, focusing in particular on conceptualizing and operationalizing quantitative variables. Students will explore statistical techniques for assessing measurement including reliability and exploratory factor analyses. The preliminary analysis portion of the course explores issues such as data cleaning, diagnosis and resolution of missing data issues, item-level analyses, forming multi-item scales, transformation, and evaluating confounds and covariates.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Construct high quality conceptual and operational definitions for quantitative concepts.
- Analyze the correspondence between a concept and its operation as well as the dimensionality of a concept using various statistical techniques including Cronbach’s alpha and exploratory factor analysis.
- Design and assess the reliability of a coding scheme.
- Understand measurement issues related to sensitive questions and cross-cultural research.
- Conduct preliminary data analyses.
- Defend choices made in preliminary analysis.
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