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Dec 26, 2024
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COMS 8460 - Persuasion and Social Influence in Communication
This course focuses on the processes through which attitudes, beliefs, and behaviors are shaped, reinforced, and changed via communication. The course provides a survey of theories and research in persuasion as well as analysis of contemporary examples of persuasive communication.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Derive practical implications for individuals with health conditions and their support systems (both personal and professional) from the literature read.
- Understand, analyze, and compare key persuasion theories.
- Evaluate theoretical, methodological, and practical implications of contemporary persuasion research.
- Articulate how their research interests intersect, extend, and contribute to current persuasion and social influence literature.
- Derive practical implications for the practice of persuasion and social influence from the literature read.
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