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Dec 26, 2024
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COMS 7530 - Mediation and Moderation in Quantitative Methods in Communication
This course provides an introduction to the quantitative research method of moderation and mediation. A moderator variable is one that influences the strength of a relationship between two other variables, and a mediator variable is one that explains the relationship between the two other variables. This course is both conceptual and analytical. Students learn how to theoretically propose moderation analyses vs. mediation analyses and how to rationalize one approach over the other. Students also practice moderation and mediation through multiple regression and simple path analyses techniques (SPSS, PROCESS, and AMOS).
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Explain the evolution of moderation and mediation analyses, including the processes followed and analytical tools (i.e., software) used
- Critique quantitative research that utilizes mediation and moderation
- Construct rationales, conceptualizations, and hypotheses/research questions for mediation and moderation analyses
- Analyze data using both moderation and mediation analyses
- Interpret findings using both moderation and mediation analyses, including both statistical and practical import
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