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Dec 26, 2024
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COMS 7540 - Methods of Content Analysis in Communication Studies
Students learn theory and methods of quantitative content analysis of texts. Texts include interview transcripts, letters, social media content, visual communication, and traditional mediated texts.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to identify the historical and theoretical influence of content analysis on scholarship within the communication discipline.
- Students will be able to pose thoughtful and appropriate research questions or hypotheses to be answered with content analytic methods.
- Students will be able to identify an appropriate sample of texts and units of analysis (from a population) to be analyzed using content analysis.
- Students will be able to write, refine and test coding instruments relevant to the text under analysis.
- Students will be able to explain the importance of intercoder reliability.
- Students will be able to evaluate and explain the strengths and weaknesses of contemporary content analytic scholarship.
- Students will be able to initiate, conduct, and present original research using content analytic practices.
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