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Jan 02, 2025
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COMM 5320 - Social Analytics in Crisis Communication
This course prepares the student to collect, analyze, and present social data from a crisis situation to ensure resiliency and timely crisis management. The focus is on analyzing online social interactions in crisis situations using analytics techniques.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to collect, clean, analyze, and present social data from a crisis situation.
- Students will be able to apply data analytics concepts, theories, and evaluation methods to real-world current and past problems.
- Students will be able to employ data storytelling.
- Students will be able to find useful patterns in data.
- Students will be able to discover relationships between actors and influencers on social media in a crisis situation.
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