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Nov 15, 2024
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MDIA 3100 - Media Management
Survey and explore media management and leadership models, including the foundational knowledge and characteristics necessary to be exemplary media leaders. Through readings, class discussion, case studies, and conversations with professional leaders, explore decision-making; leading the workforce; motivation; managing innovation; ethics; marketing and promotion; budgeting; and information management.
Requisites: MDIA 2011
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - To comprehend the importance of teamwork and collaboration .
- To effectively address contemporary media management and leadership issues by applying related principles.
- To understand basic principles of management and leadership.
- To understand how to think critically about issues of media, management and leadership.
- To understand the scope, complexity, and value of managerial and leadership functions in electronic media.
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