Mar 28, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

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BMT 1400 - Concepts of Marketing


Introduction to problems of manufacturers, wholesalers, and retailers as they relate to modern marketing, market, and product.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will understand how the marketing mix of Product, Promotion, Place, and Price impact marketing success.
  • Students will understand the influences of fundamental marketing environment areas including market research, consumer behavior, marketing strategy on the marketing process.
  • students will gain exposure to how environmental areas and marketing mix factors are integrated to plan and implement marketing strategies.



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