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Dec 26, 2024
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BMT 2400 - Concepts of Audience Analysis
Development of knowledge of behavior content of marketing in consumer fields. Examination of applicable theory and research findings and concepts provided by psychology, sociology, anthropology, and marketing. Stress on conceptual models of buyer behavior based on sources of influence.
Requisites: Not Business Administration major
Credit Hours: 2
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be exposed to factors that influence consumer behavior buying decisions.
- Students will be exposed to how consumer behavior is integrated into marketing strategy.
- Students will become familiar with the 5 stage buying process (need recognition, info gathering, alternative evaluation, purchase decision, and post purchase).
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