BMT 2550 - Visual Merchanding in Retail and Service Organizations

Examines how visual merchandising integrates in retail strategies and sales promotion.

Requisites: BMT 2350
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:

Students will be exposed to current visual merchandising strategies.
Students will gain exposure to creating and maintaining visual displays in retail stores.
Students will understand how visual merchandising supports retail store promotion efforts.

Ohio University

Ohio University

BMT 2550 - Visual Merchanding in Retail and Service Organizations