Dec 10, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

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BMT 2550 - Visual Merchanding in Retail and Service Organizations


Examines how visual merchandising integrates in retail strategies and sales promotion.

Requisites: BMT 2350
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be exposed to current visual merchandising strategies.
  • Students will gain exposure to creating and maintaining visual displays in retail stores.
  • Students will understand how visual merchandising supports retail store promotion efforts.



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