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Dec 10, 2024
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BMT 2700 - Advertising Concepts
General course in advertising which emphasizes psychology, advertising agency, media research, brands, and labels.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Familiarize students with integrated marketing communications concepts and strategies.
- Students will gain competencies in promotion planning, promotion plan execution, and plan effectiveness analysis.
- Students will gain exposure to the balance of theory and practice in relation to advertising principles.
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