Dec 10, 2024  
OHIO University Undergraduate Catalog 2021-22 
    
OHIO University Undergraduate Catalog 2021-22 [Archived Catalog]

Add to Portfolio (opens a new window)

BMT 2700 - Advertising Concepts


General course in advertising which emphasizes psychology, advertising agency, media research, brands, and labels.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Familiarize students with integrated marketing communications concepts and strategies.
  • Students will gain competencies in promotion planning, promotion plan execution, and plan effectiveness analysis.
  • Students will gain exposure to the balance of theory and practice in relation to advertising principles.



Add to Portfolio (opens a new window)