MDIA 3308 - Commerce and Economies of the Music Recording Industry

• Demonstrate an understanding of the relationships and revenue streams associated with songwriting, music publishing, and music copyright; identifying and evaluating various music licenses and the allocation of publishing money in its various forms.
• Demonstrate an understanding of the roles and functions of music industry unions, guilds, and professional organizations as well as an understanding of the mechanisms and roles associated with the recording industry.
• Identify and evaluate the main business components of the music industry, by understanding of the terminology and revenue streams associated with the music industry, and evaluating current trends and changes within the music industry.
• Identify and evaluate the roles of the manager, the producer, and those individuals associated with concert production; identify the role and history of record labels and distributors.
• Identify the structures, roles, and revenue allocation of terrestrial, satellite, and digital radio, as well as develop a framework of the various revenue streams involved in the live performance industry.
• Understand the role of merchandising, branding, and the multiple emergent sources of revenue for artists and content creators; and develop an entrepreneurial framework with which to evaluate a successful path into a music industry career.