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Jun 03, 2024
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MDIA 4130 - Social Media Analytics
This course introduces concepts, tools, and best practices in social media analytics. Emphasis is placed on collection, analysis, and visualization of social media data.
Requisites: MDIA 2113
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to demonstrate a comprehension of major social media analytics tools for data gathering, analysis, and visualization.
- Students will be able to evaluate diverse social media analytics concepts, techniques, and tools.
- Students will be able to create social media analytics reports to inform executives or senior managers.
- Students will be able to illustrate how social media analytics facilitates better decision making.
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