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Dec 26, 2024
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SASM 3400 - Sport Data Strategy and Innovation
This course is designed for today’s aspiring sport business executive seeking competitive advantage through leveraging data and innovation across the organization. Students adopt the executive’s vantage point as they address sport data strategy, as well as make the most effective investments in people, data, systems, and organizational structure to support sport innovation. Developing a data-driven culture, personnel management, and opportunity identification are addressed.
Requisites: SASM 1001 or SASM 1010
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to evaluate contemporary sport data strategy to advance sport organizations at various sport levels and contexts.
- Students will be able to identify emerging sport business innovations.
- Students will be able to evaluate the executive’s role in successful sport analytics and innovation adoption.
- Students will be able to apply approaches to making the most effective investments in people, data, and systems to support analytics adoption and innovation development.
- Students will be able to synthesize strategies to promote and develop an effective data-driven and innovative culture.
- Students will be able to identify opportunities and the types of challenges that analytics and sport innovations can solve.
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