May 15, 2024  
OHIO University Graduate Catalog 2021-22 
    
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OHIO University Graduate Catalog 2021-22 [Archived Catalog]

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COMM 5018 - Strategic Communication Seminar

This seminar introduces students to the components of a strategic communication plan. Focus centers on how to use strategic thinking to assess goals and objectives, create messaging and plan for delivery of strategic communication content.

Requisites:
Credit Hours: 1
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 1.0 seminar
Grades: Eligible Grades: F,CR,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to define and discuss the importance of strategic thinking in developing a strategic communication plan.
  • Students will be able to identify and analyze necessary information to develop a strategic recommendation.
  • Students will be able to evaluate and assess when a strategic recommendation is required.
  • Students will be able to create a formal strategic recommendation.


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