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Jan 15, 2025
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COMM 5800 - Strategic Communication Fundamentals
The course introduces students to the field of strategic communication. Students examine and apply theories, concepts, and frameworks employed in a contemporary professional setting. This course is one of three courses which fulfill the requirements of the Strategic Communication Management graduate certificate.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to identify the basic concepts and foundational theories associated with strategic communication.
- Students will be able to define individual job functions across both in-house and external public relations/advertising agencies.
- Students will be able to identify and describe the components of integrated marketing communications programs.
- Students will be able to articulate effective communication strategies and explain the ways in which a strategic communication professional can increase productivity through relationship building within internal and external groups.
- Students will be able to explain how database marketing, as well as data coding, analysis and mining, influence continued positive working relationships with clients.
- Students will be able to analyze and critique social media marketing strategies and comprehensive digital marketing programs.
- Students will be able to analyze and critique the effectiveness of integrated marketing communication programs.
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