Sep 27, 2024  
OHIO University Undergraduate Catalog 2022-23 
    
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OHIO University Undergraduate Catalog 2022-23 [Archived Catalog]

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MKT 4200 - Services Marketing

Reflects the increasing proportion of GNP taken up by the service sector. Industries that do not sell a physical good as their main offering to the public are examined. These could include the recreations industry, government agencies, financial institutions, and professional (legal, medical) services.

Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to explain differences between goods and services.
  • Students will be able to recognize considerations that services marketers encounter.
  • Students will be able to classify types of service industries and organizations and evaluate the impact of the service economy.
  • Students will be able to define and measure the concepts of customer satisfaction and service quality.
  • Students will be able to discuss aspects involved in managing services.


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