Sep 27, 2024  
OHIO University Undergraduate Catalog 2022-23 
    
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OHIO University Undergraduate Catalog 2022-23 [Archived Catalog]

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MKT 4250 - Business to Business Marketing

Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.

Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to define business-to-business marketing terminology, concepts, activities, and strategies.
  • Students will be able to explain the role of customer relationship management.
  • Students will be able to develop business models and frameworks.
  • Students will be able to evaluate critical business-to-business management problems and develop solutions using quantitative and qualitative methods.
  • Students will be able to compare decisions related to ethical, global, and sustainability issues within the context of business-to-business marketing.


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