Sep 27, 2024  
OHIO University Undergraduate Catalog 2022-23 
    
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OHIO University Undergraduate Catalog 2022-23 [Archived Catalog]

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MKT 4100 - Sustainability Marketing

In this course, students investigate the overlap between marketing and sustainability in a dynamic business landscape. Using a combination of lectures, videos, assignments, and group projects, the class examines the environmental, social, and economic principles of sustainability within a business context. Students learn to think critically and creatively to challenge assumptions and uncover bridges and barriers to successful marketing strategy. Finally, students discuss the role of personal beliefs and cultural norms in an interconnected, global economy. The goal is to develop responsible, analytical, curious businesspeople who are ready to tackle the issues of our changing planet.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to describe and summarize the history and current global trends in sustainability marketing
  • Students will be able to examine business decisions through multiple lenses, including ethical, environmental, economic, social, & political
  • Students will be able to analyze frameworks and theories related to sustainability and the marketing mix
  • Students will be able to differentiate and position brands based on their sustainability initiatives
  • Students will be able to investigate and explain brand authenticity and corporate strategy as it relates to sustainability


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