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Sep 27, 2024
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MKT 3440 - Consumer Research
The course provides a tutorial on planning, executing, and delivering consumer research projects. The topics include consumer research design, methods, data analysis, and consumer insights. The course emphasizes practical applications through a live client consumer research project.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 tutorial
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to compare research methods as tools to use to solve managerial problems.
- Students will be able to describe the advantages and limitations of archival, qualitative, and quantitative research methods for consumer research.
- Students will be able to plan, execute, and deliver a consumer research project for a live client.
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