Feb 25, 2024  
OHIO University Undergraduate Catalog 2023-2024 
    
OHIO University Undergraduate Catalog 2023-2024
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MKT 2020 - Marketing Principles


Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.

Requisites: Not COB major except BS5511 or BS6108 or BS6109 and WARNING: No credit for this course if taken after the following: MKT 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to define marketing terminology, concepts, activities, and strategies.
  • Students will be able to explain marketing functions within the organization and external environment.
  • Students will be able to describe marketing’s contributions to organizational attainment of goals and objectives.
  • Students will be able to apply marketing concepts, theories and tools to setting strategies and solving marketing problems.



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