ITS 5020 - Strategic Decision Making in Information and Telecommunication Industries

Students analyze challenges facing firms in information and telecommunication industries and managerial strategies employed to address these challenges. Topics include standardization, network effects, two-sided markets, positive feedback loops, customer lock-in, learning economies, versioning, pricing strategies, rights management, information security, and antitrust.

Requisites:
Credit Hours: 4.0 lecture
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:

Students will be able to analyze and explain strategic interaction among firms in information and telecommunication industries.
Students will be able to analyze competitive strategies that are utilized in telecommunication and information technology industries.
Students will be able to analyze and apply bundling strategies that are utilized in telecommunication and information technology industries.
Students will be able to analyze and apply pricing strategies that are utilized in telecommunication and information technology industries.
Students will be able to anayze and explain the impact of customer lock-in on firms operating in telecommunication and information technology industries.
Students will be able to explain the impact of learning economies on firms operating in telecommunication and information technology industries.
Students will be able to analyze and explain the impact of network effects (two-sided markets, demand-side scale economies) on firms operating in telecommunications and information technology industries.
Students will be able to explain the impact of positive feedback loops on firms operating in telecommunication and information technology industries.
Students will be able to explain and apply versioning strategies utilized in telecommunication and information technology industries.
Students will be able to explain the role of rights management to firms operating in telecommunication and information technology industries.
Students will be able to explain the role of antitrust law and regulation related to telecommunication and information technology industries.
Students will be able to analyze and apply information security practices utilized by information and telecommunication firms.
Students will be able to apply basic and advanced game theory concepts to analyze information security issues.