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Sep 17, 2024
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JOUR 2500 - Introduction to Advertising and Public Relations
Introduction to advertising and public relations and overview of related professions.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.
- Demonstrate an understanding of professional ethical principles, especially as they relate to advertising and public relations.
- Demonstrate an understanding of the advertising and public relations professions.
- Demonstrate an understanding of the history and role of advertising and public relations professionals in shaping communications.
- Think critically, creatively and independently.
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