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Mar 14, 2025
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COMS 3350 - Managing Risk and Crisis Communication
Communication plays a central role in crisis planning, response, and resilience. The purpose of this course is to introduce students to the fundamental theories, principles, and practices surrounding crisis communication. Students examine real-life case studies on organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. By the end of this course, students can strategize, plan, execute, and evaluate crisis communication.
Requisites: Junior Standing
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to define crisis communication and identify misconceptions related to crisis communication.
- Students will be able to identify and explain phases in the life cycle of a crisis.
- Students will be able to distinguish between effective and ineffective crisis communication strategies and select an appropriate response to each situation.
- Students will be able to recognize and explain the factors that place certain organizations at a higher risk for a crisis or disaster.
- Students will be able to apply communication strategies to minimize the damage to organizational reputation caused by a crisis.
- Students will be able to prepare risk communication programs.
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