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Nov 22, 2024
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SASM 4200 - Sport Analytics
This course introduces students to the fundamental concepts and tools necessary to understand the emerging role of business analytics for making better decisions to advance sport organizations, both on and off the field. Students explore how leveraging data can create competitive advantage, review the analytics language, gain experience evaluating data, and gain knowledge regarding contemporary software options as they relate specifically to the sport industry.
Requisites: QBA 1720 or 1721
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to communicate sport business analytics concepts and processes.
- Students will be able demonstrate understanding of the history and evolution of sport analytics.
- Students will be able to explain why analytics is important and how it is utilized in today’s sport business environment.
- Students will be able to demonstrate competency with visualizing data to advance sport business.
- Students will be able to interpret sport industry data and identify usable patterns to advance sport business.
- Students will be able to demonstrate knowledge of how software systems are utilized in sport business.
- Students will be able to identify specific ways analytics can advance sport business within a chosen career path.
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