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Sep 13, 2024
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JOUR 8060 - Research Methods
Techniques for study of communication content, message sources, audiences, and effects.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
- To acquire the fundamentals of quantitative research design, data collection, and data analysis.
- To be able to appreciate and critique published research on mass communication.
- To be acquainted with basic statistical concepts.
- To become familiar with appropriate scholarly writing format and style.
- To become familiar with the SPSS computer software package and be able to run basic statistical analyses with the software.
- To gain first-hand experience in quantitative research design, data collection, and writing and presentation.
- To understand validity, reliability, and ethical issues in conducting quantitative research on mass communication.
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