Dec 30, 2024  
OHIO University Graduate Catalog 2024-25 
    
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OHIO University Graduate Catalog 2024-25
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VICO 5432 - Visual Communication Business Practices

Examines the operation of a visual communication focused business with an emphasis on entrepreneurship.

Requisites: VICO 5022
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,CR,PR,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to describe copyright ownership and the steps to secure a copyright.
  • Students will be able to create a professional business model including insurance and operating expenses.
  • Students will be able to create and implement marketing plan for their visual communication business.
  • Students will be able to analyze work for hire contracts.
  • Students will be able to produce a robust marketable professional portfolio of their work.
  • Students will be able to create and implement a self-promotion plan.
  • Students will be able to identify relevant business resources.
  • Students will be able to describe and implement appropriate digital asset management.


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