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Feb 21, 2025
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SASM 6850 - Introduction to Sport Analytics
This course provides students with the fundamental concepts and tools necessary to understand the emerging role of business analytics for making better decisions to advance sport organizations, both on and off the field. Students explore how leveraging data can create competitive advantage, learn the analytics language, gain experience evaluating data, and gain knowledge regarding contemporary software options. Emphasis is placed on applications, concepts, and introductory level calculations with the use of readily applicable analytics tools.
Requisites: Admission to COB graduate or certificate program or permission
Credit Hours: 3 - 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to demonstrate an understanding of the foundations of sport business analytics.
- Students will be able to explain why analytics is important and how it is used in today’s sports business industry.
- Students will be able to formulate descriptive sport analytics to advance sport business.
- Students will be able to generate prescriptive sport analytics to advance sport business.
- Students will be able to demonstrate knowledge of how analytics software systems are utilized in sport business.
- Students will be able to identify specific ways analytics may advance their sport business career.
- Students will be able to evaluate the current sport analytics landscape.
- Students will be able to interpret academic literature in sport business analytics and business analytics to advance sport analytics practice.
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