Telecommunications - Management Major (B.S.C.)

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Major code BC5312

This area of study is designed for those who aspire to work in mid- to upper-level leadership positions in the media industries. Courses are organized to provide an integrated understanding of the management, marketing, sales, creative, and regulatory processes in media. Students must complete the MDIA foundation courses, 28 hours of coursework within the media management sequence, eight hours of either audio, video, and/or digital media, and eight hours of media studies.

Management Core:

TCOM 360 - Telecommunications Management Credit Hours: 4
TCOM 459 - Audience Research Credit Hours: 4
TCOM 461 - Telecommunications Financial Management Credit Hours: 4

Management Electives:

8 hours from courses within the Audio/Video/Digital sequence
8 hours from courses within the Media Studies sequence
4 courses at 300 to 400 level:

TCOM 355 - Broadcast and Cable Programming Credit Hours: 4
TCOM 453 - Telecommunications Law and Regulations Credit Hours: 4
TCOM 462 - Broadcast and Cable Sales Credit Hours: 4

Corollary

Courses from outside the School of Media Arts and Studies that support program goals, including:

ACCT 101 - Financial Accounting Credit Hours: 4
ECON 103 - Principles of Microeconomics Credit Hours: 4
ECON 104 - Principles of Macroeconomics Credit Hours: 4
MGT 202 - Management Credit Hours: 4
or
MKT 202 - Marketing Principles Credit Hours: 4

and

20 hours at the 300-400 level in business and/or organizational communication