Dec 01, 2024

OHIO University Undergraduate Catalog 2012-13

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OHIO University Undergraduate Catalog 2012-13 [Archived Catalog]

Retail Merchandising and Fashion Product Development Major (B.S.H.C.S.)

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Major code BS6380

Patton College of Education Department of Human and Consumer Sciences
Grover Center E160
Athens, OH 45701
Phone: 740.593.2880
Fax: 740.593.0284
http://www.cehs.ohio.edu/academics/hcse/rm/index.htm

Ann Paulins, contact person

Program Overview

Merchandising is the process of developing products and effectively promoting them to result in sales to customers. The retail merchandising and fashion product development curriculum offers coursework in both creative (product development and promotion) and analytical (sales performance and trend) areas of merchandising, with a focus on fashion products. Through this program, students learn how to navigate a career path in a fast paced, dynamic industry. Supervision, leadership, and management activities, in the context of fashion and retail careers, are emphasized.

Admissions Information

Freshmen/First-Year Admission

Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of seven (7) courses and achieving an accumulative GPA of 2.0 or higher.

Change of Program Policy

Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of seven (7) courses and achieving an accumulative GPA of 2.0 or higher.

External Transfer Admission

Students interested in the retail merchandising and fashion product development program will enter Ohio University with a premajor code of ND8835 (preretail merchandising and fashion product development). To be admitted to the major, you must apply and be accepted after successful completion of seven (7) courses and achieving an accumulative GPA of 2.0 or higher.

Opportunities Upon Graduation

The retail merchandising and fashion product development program prepares you for retail management, marketing, distribution, and product development positions, such as buyer, store or corporate manager, visual merchandiser, manufacturer’s sales representative, and fashion coordinator.

Requirements

Universitywide Graduation Requirements

To complete this program, students must meet all Universitywide graduation requirements .

Department Level Requirements for Human and Consumer Sciences

View the Department-Level Requirements for the Department of Human and Consumer Sciences .

Premajor Requirements

Complete the following courses prior to submitting application to the retail merchandising and fashion product development major:

ACCT 1010 - Foundations of Accounting Credit Hours: 3.0
ECON 1030 - Principles of Microeconomics Credit Hours: 3.0
ECON 1040 - Principles of Macroeconomics Credit Hours: 3.0
PSY 2110 - Statistics for the Behavioral Sciences Credit Hours: 4.0

Premajor Sub-Requirement 1: Mathematics

Complete one of the following courses:

MATH 1200 - College Algebra Credit Hours: 4.0
MATH 1300 - Pre-Calculus Credit Hours: 4.0
MATH 2301 - Calculus I Credit Hours: 4.0

Premajor Sub-Requirement 2: Introduction to Retailing

Complete the following course with a grade of C (2.0) or higher:

RFPD 2010 - Introduction to Retailing Credit Hours: 3.0

Premajor Sub-Requirement 3: Studio Art

Complete one of the following courses:

ART 1121 - Introduction to Drawing Credit Hours: 4.0
RFPD 1500 - Design and Illustration Techniques Credit Hours: 3.0
RFPD 1600 - Color Theory for Visual Merchandising Credit Hours: 3.0

Major Requirements

Complete the following courses:

RFPD 1100 - Fashion and Culture Credit Hours: 3.0
RFPD 2150 - Elementary Textiles Credit Hours: 3.0
RFPD 3830 - Product Development, Evaluation, and Distribution Credit Hours: 3.0
RFPD 3890 - Professional Career Search Strategies Credit Hours: 3.0
RFPD 3910 - Work Experience in Retail Merchandising and Fashion Product Development Credit Hours: 1.0
RFPD 4070 - Global Issues in Textile, Apparel, and Retail Industries Credit Hours: 3.0
RFPD 4230 - Retail Merchandising- Promotional Strategy Credit Hours: 3.0
RFPD 4300 - Fashion Buying and Assortment Planning Credit Hours: 3.0
RFPD 4800 - Strategic Retail Policy Credit Hours: 3.0
RFPD 4910 - Internship: Retail Merchandising and Fashion Product Development Credit Hours: 12.0

Required Related Courses

Complete the following courses:

COMS 1030 - Fundamentals of Public Speaking Credit Hours: 3.0
CONS 2500 - Families as Consumers in Global Communities Credit Hours: 3.0
CONS 3100 - Human Resources for Customer Service Professions Credit Hours: 3.0
JOUR 2500 - Introduction to Strategic Communication Credit Hours: 3.0
MGT 2000 - Introduction to Management Credit Hours: 3.0
MIS 2010 - Introduction to Information Analysis and Design Credit Hours: 3.0
MKT 2020 - Marketing Principles Credit Hours: 3.0

Interdisciplinary Art Course

Complete one of the following courses:

IART 1170 - Introduction to the Arts: Arts in Contexts Credit Hours: 3.0
IART 1180 - Introduction to the Arts: Object and Events Credit Hours: 3.0

Studio Art

Complete one of the following courses (note: to be completed in addition to the studio art course selected for the premajor (ND8835) requirement):

ART 1121 - Introduction to Drawing Credit Hours: 4.0
RFPD 1500 - Design and Illustration Techniques Credit Hours: 3.0
RFPD 1600 - Color Theory for Visual Merchandising Credit Hours: 3.0

Business, Communication or Visual Electives

Complete 6 hours from the following courses:

AH 2110 - History of Art I Credit Hours: 4.0
AH 2120 - History of Art II Credit Hours: 4.0
BUSL 2000 - Law and Society Credit Hours: 3.0
BUSL 2550 - Corporate Responsibility in a Legal Environment Credit Hours: 3.0
BUSL 3570 - Law of Corporate Governance, Commerce & Related Topics Credit Hours: 3.0
BUSL 3850 - International Business Law Credit Hours: 3.0
BUSL 4650 - Law of Sports Credit Hours: 3.0
COMS 2050 - Techniques of Group Discussion Credit Hours: 3.0
COMS 2060 - Communication in Interpersonal Relationships Credit Hours: 3.0
COMS 3500 - Introduction to Organizational Communication Credit Hours: 3.0
COMS 4100 - Cross-Cultural Communication Credit Hours: 3.0
COMS 4200 - Gender and Communication Credit Hours: 3.0
JOUR 2210 - Graphics of Communication Credit Hours: 3.0
MGT 3300 - Human Resource Management Credit Hours: 3.0
MGT 3400 - Organizational Behavior Credit Hours: 3.0
MGT 3450 - Entrepreneurial Leadership Credit Hours: 3.0
MKT 3020 - Consumer Marketing Credit Hours: 3.0
MKT 4200 - Services Marketing Credit Hours: 3.0
MKT 4250 - Business to Business Marketing Credit Hours: 3.0
MKT 4410 - International Marketing Credit Hours: 3.0
MKT 4440 - Consumer Behavior Credit Hours: 3.0
MKT 4500 - Management of Promotion Credit Hours: 3.0
VICO 1000 - Introduction to Studies in Visual Communication Credit Hours: 3.0

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