Major code BJ6907
College of Communication
School of Journalism
Scripps Hall 105
Athens, OH 45701
Hugh Martin, contact person
The strategic communication track replaces two previous sequences of advertising and public relations, recognizing the close alignment between these two professions in today’s communications industries. The strategic communication track responds to changes in the journalism world in which print and digital media are converging and communication professionals are expected to have skills in a wide variety of traditional, digital and social media. This program gives students the ability to study in-depth the joint role of advertising and public relations in communicating topics and issues to target audiences as part of a solid liberal arts education.
New students must have a GPA of 3.5 on a 4 point scale or rank in the top 15 percent of their high school class and meet minimum standardized test score requirements (25 ACT/1140 SAT).
Change of Program Policy
Students seeking to change their major to journalism must follow the same requirements as external transfer applicants.
External Transfer Admission
The requirements for transfer apply to all transfers from other departments at Ohio University as well as from other colleges and universities.
- Transfer applicants must have a minimum GPA of 3.0 overall or a 3.0 in the last two semesters (three quarters) to be considered for admission. Please note that a 3.0 qualifies a student only for consideration and does not guarantee admission.
- Transfer applicants must have completed a minimum of 30 semester hours (45 quarter hours) by the time of application.
- Applications for transfer are taken twice per academic year. The deadline of 5:00 p.m. October 1st (or the following Monday if on a weekend) is for admission for spring semester. The deadline of 5:00 p.m. March 1st (or the following Monday if on a weekend) is for admission for the following fall semester.
Applicants will receive written notification of acceptance or denial. The transfer application includes completing an application form and providing a college transcript or DARS, letters of recommendation, essay and optional writing samples.
Opportunities Upon Graduation
Students are prepared for careers in advertising and public relations, including social media. Opportunities include work at private firms, nonprofit-sector organizations, and agencies such as advertising, interactive, public relations, branding, direct marketing and promotional agencies. The program also prepares students for graduate programs in mass communication.