May 21, 2024  
OHIO University Undergraduate Catalog 2012-13 
OHIO University Undergraduate Catalog 2012-13 [Archived Catalog]

Journalism Strategic Communication Major (B.S.J.)

Return to {$returnto_text} Return to: Curricula – Certificates, Major Programs, Minors

Major code BJ6907

College of Communication
School of Journalism
Scripps Hall 105
Athens, OH 45701
Phone: 740.593.2590
Fax: 740.593.2592

Hugh Martin, contact person

Program Overview

The strategic communication track replaces two previous sequences of advertising and public relations, recognizing the close alignment between these two professions in today’s communications industries. The strategic communication track responds to changes in the journalism world in which print and digital media are converging and communication professionals are expected to have skills in a wide variety of traditional, digital and social media. This program gives students the ability to study in-depth the joint role of advertising and public relations in communicating topics and issues to target audiences as part of a solid liberal arts education.

Admissions Information

Freshman/First-Year Admission

New students must have a GPA of 3.5 on a 4 point scale or rank in the top 15 percent of their high school class and meet minimum standardized test score requirements (25 ACT/1140 SAT).

Change of Program Policy

Students seeking to change their major to journalism must follow the same requirements as external transfer applicants.

External Transfer Admission

The requirements for transfer apply to all transfers from other departments at Ohio University as well as from other colleges and universities.

  1. Transfer applicants must have a minimum GPA of 3.0 overall or a 3.0 in the last two semesters (three quarters) to be considered for admission. Please note that a 3.0 qualifies a student only for consideration and does not guarantee admission.
  2. Transfer applicants must have completed a minimum of 30 semester hours (45 quarter hours) by the time of application.
  3. Applications for transfer are taken twice per academic year. The deadline of 5:00 p.m. October 1st (or the following Monday if on a weekend) is for admission for spring semester. The deadline of 5:00 p.m. March 1st (or the following Monday if on a weekend) is for admission for the following fall semester.

Applicants will receive written notification of acceptance or denial. The transfer application includes completing an application form and providing a college transcript or DARS, letters of recommendation, essay and optional writing samples.

Opportunities Upon Graduation

Students are prepared for careers in advertising and public relations, including social media. Opportunities include work at private firms, nonprofit-sector organizations, and agencies such as advertising, interactive, public relations, branding, direct marketing and promotional agencies. The program also prepares students for graduate programs in mass communication.


Universitywide Graduation Requirements

To complete this program, students must meet all Universitywide graduation requirements .

College-Level Requirements for the Scripps College of Communication

View the College-Level Requirements for the Scripps College of Communication .

Journalism Core

Complete the following courses with a grade of C (2.0) or better:

Strategic Communication Track

Complete the following courses:

Journalism Electives - Part 1

Complete two of the following courses or one of the following courses and one course from VICO or MDIA:


Complete an advisor approved intership.

Area of Specialization

Complete 21 hours in subject area other than Journalism, Media Arts & Studies, or Visual Communication. Complete one of two options as approved by your advisor.

Option 1

Complete 21 hours in a single department within the College of Arts and Sciences, with 6 hours at the 3000-level or higher.

Option 2

Complete 12 hours in a single department within the College of Arts and Sciences , with 6 hours at the 3000-level or higher and 9 hours in any other department or an advisor approved collection of related courses.

General Liberal Arts Requirement

Complete one course from each of the following:

  • African American Studies (AAS) or Women’s and Gender Studies (WGS)
  • Applied Science
  • Arts & Sciences elective
  • Fine Arts/Interdisciplinary Arts
  • Natural Science
  • Political Science
  • Psychology (not PSY 1110)
  • Sociology or Anthropology
  • Statistics (PSY 1110, MATH 2500, or ECON 3810)
  • Tier II CP course

Complete two courses from each of the following:

  • Economics (ECON)
  • English (ENG, one in literature)
  • Foreign or Sign Language (must be same language)
  • History
  • Philosophy (PHIL 1200, plus additional PHIL or CLWR course) 

Return to {$returnto_text} Return to: Curricula – Certificates, Major Programs, Minors